# 央央好物 (@cctvcom_mall) on douyin

- id: koinon:creator:douyin_cctvcom_mall
- url: https://koinonlink.com/kol/douyin/cctvcom_mall
- schema_version: 1.4

## Identity
- platform: douyin
- handle: cctvcom_mall
- platform_url: https://www.douyin.com/user/MS4wLjABAAAAf2aaRtwFls2BnbZaHvvo8SWdU9Af_IyEzpAzOMSQFLg
- country: China
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 8839859
- following: 31
- posts_total: 984
- posts_observed: 1
- verified: true
- size_tier: kol

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00096
- best_post_interactions: 8461
- measurement_source: cn_posts_max
- measurement_formula: likes + comments + shares (douyin) or likes + comments + collects (xiaohongshu), max over observed posts
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: dtc_brand
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: 直播带货, 婴幼儿营养补充, 新疆文旅与产品推广, 季节性促销活动
- bio: “央央好物”是中央广播电视总台旗下的直播电商品牌，致力于打造更注重品质、更值得信赖、更具有影响的多方共赢的一流电商品牌，在帮助企业实现立竿见影的销售转化的同时，将为企业发展提供三大助力：累积更丰富的品牌内涵，拓展高品质用户群体，产生口碑传播效应，并为消费者创造集美好、信任、潮流、实惠于一体的价值。

## Audience (inferred)
- status: present
- description: General consumers, especially families and parents who prioritize quality and trust
- roles: consumer
- seniority: consumer
- pain_points: Worried about the safety and effectiveness of infant and toddler nutritional supplements, Struggle to find trustworthy live shopping channels, Have high expectations for product quality and brand credibility
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.3
- promotion_intent: 0.6
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 38
- authenticity_basis: engagement_observed
- credibility_score: 76
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [douyin_cctvcom_mall#de7ed8cb] 小尼来啦！ #央央好物  与你一起，用品质成就美好！#冬至 (https://www.douyin.com/user/MS4wLjABAAAAf2aaRtwFls2BnbZaHvvo8SWdU9Af_IyEzpAzOMSQFLg)
- [douyin_cctvcom_mall#35cbe503] @央央好物创作的原声
- [douyin_cctvcom_mall#e6d2078b] #央央好物  与你一起，用品质成就美好！#冬至
- [douyin_cctvcom_mall#f2ddcb1a] 话不多说，上车开播！ #央央好物
- [douyin_cctvcom_mall#0b83c7b0] #央央好物
- [douyin_cctvcom_mall#c62507f3] 朋友们！央央发车啦！ #央央好物
- [douyin_cctvcom_mall#355c1e78] 假期愉快，小心防晒～
- [douyin_cctvcom_mall#4ea3ca55] 时尚魅惑动感节奏 - Fashion Cool Funky Groove

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=55, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=55, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=55, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=55, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=55, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=107, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=55, method=Starts at 60; interactions-per-follower on collected posts then adds or subtracts (large following with near-zero engagement is penalised heavily). — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=107, method=llm_partner_fit_classifier + authenticity >= 55 AND fit_score >= 0.45 => A; authenticity >= 40 AND fit_score >= 0.3 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=107, method=platform_profile

## Freshness
- profile_checked_days_ago: 107
- content_analysed_days_ago: 55
- audience_updated_days_ago: 55

## AI retrieval
- indexing_requests: 11
- user_triggered_requests: 2
- last_user_triggered_day: 2026-10-15
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=douyin_cctvcom_mall
- Request removal: https://koinonlink.com/claim?k=douyin_cctvcom_mall
- Terms: https://koinonlink.com/for-ai