# AI + Marketing 💡| Marianna Valencia (@marianna.valencia) on instagram

- id: koinon:creator:instagram_marianna.valencia
- url: https://koinonlink.com/kol/instagram/marianna.valencia
- schema_version: 1.4

## Identity
- platform: instagram
- handle: marianna.valencia
- platform_url: https://www.instagram.com/marianna.valencia/
- website: http://mariannavalencia.com/
- country: CO
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 8557
- following: 440
- posts_total: 394
- posts_observed: 2
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Google Ads optimization and audience targeting, TikTok Ads results and management, Digital marketing since 2010 experience, Ad spend results and case studies, Common mistakes in Facebook/Google Ads
- bio: 📈  +200K USD Ad Spend/Month On:
Google & Meta
😎 Many years in digital marketing
👩🏻‍💼Economist
👩🏻‍❤️‍💋‍👨🏽 Found my love May 23d
🇨🇴 🇺🇸 🇩🇪

## Audience (inferred)
- status: present
- description: Digital marketers and ad managers in Latin America running Google Ads, Meta and TikTok campaigns, mostly mid-level practitioners handling monthly budgets from tens to hundreds of thousands USD
- roles: ads
- seniority: practitioner
- pain_points: Optimizing Google Ads campaigns to improve metrics on large monthly budgets, Learning and scaling new platforms like TikTok Ads quickly, Avoiding costly mistakes when setting up audiences or campaigns, Choosing the right tools and platforms (e.g. WordPress) for client projects
- posts_analysed: 12
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 51
- authenticity_basis: profile_shape_only
- credibility_score: 51
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [instagram_marianna.valencia#eab77b1f] Gestión de Google Ads 2023 - 2024. Optimizaciones que llevan a mejorar métricas. Apenas llevamos 7 meses para un presupuesto grande (cerca de 140K USD al mes). Vamos trabajando por mejorar otras métricas este semestre. #googleads (https://www.instagram.com/marianna.valencia/)
- [instagram_marianna.valencia#ed590316] Resultados!! #tiktokads #marketing #advertising
- [instagram_marianna.valencia#7df3760c] Casi 2M USD gestionados en Google Ads durante 2024 y cerca de 70K USD en Tiktok en pocos meses. Por eso y mucho más en 2025 💪🥂#success
- [instagram_marianna.valencia#04cf87ee] #colombia
- [instagram_marianna.valencia#56d773eb] 4 Him. #gratitude #life #dreams
- [instagram_marianna.valencia#6381ee6a] My boy. Growing up. #Gratitude #Dreams #life #expectations
- [instagram_marianna.valencia#4e5ddfb4] Cómo y Por Qué Elegir Audiencias en Google Ads | Mejor Optimización de Ads #googleads #marketingdigital
- [instagram_marianna.valencia#995afe6d] Thanks to everyone, brand, collaborator and partner who worked with me. This was an amazing year of marketing. I absolutely look forward to 2023. Starting from day #1!! 🥂 Wish everyone accomplish their goals in 2023. See you around 😎

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=54, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=54, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=54, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=54, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=54, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=106, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=54, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=106, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=106, method=platform_profile

## Freshness
- profile_checked_days_ago: 106
- content_analysed_days_ago: 54
- audience_updated_days_ago: 54

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=instagram_marianna.valencia
- Request removal: https://koinonlink.com/claim?k=instagram_marianna.valencia
- Terms: https://koinonlink.com/for-ai