# Deona | Creator, Purpose-Powered Business OS (@deonat) on threads

- id: koinon:creator:threads_deonat
- url: https://koinonlink.com/kol/threads/deonat
- schema_version: 1.4

## Identity
- platform: threads
- handle: deonat
- platform_url: https://www.threads.net/@deonat
- website: https://knowyourrealnumber.com/
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1607
- posts_observed: 1
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 1.17237
- best_post_interactions: 1884
- measurement_source: threads_post_likes
- measurement_formula: likes on one post (Threads exposes no reply or repost count on this path)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- category_confidence: 0.91
- category_source: derived_from_discovery_path
- topics: Profit margin awareness, CEO ownership framework, Sustainable business capacity
- bio: For women done hustling their way to business growth.
I didn't Google my way to a 26 year old business.
CEO x 3 | Married 33 years | Mom of 3 | 💗💚

## Audience (inferred)
- status: present
- description: Female business owners and CEOs seeking sustainable growth beyond hustle culture
- roles: none
- seniority: decision_maker
- pain_points: Not tracking true profit margins beyond revenue numbers, Uncertainty about business capacity to scale without burnout, Lack of clarity on core CEO responsibilities like cash, culture and capacity
- posts_analysed: 3
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.4
- promotion_intent: 0.2
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 66
- authenticity_basis: engagement_observed
- credibility_score: 66
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [threads_deonat#e7753059] You closed a strong quarter. But if you don't know your profit margin, you don't know how much money you actually made. Revenue is the number everyone celebrates. Profit margin tells you whether the celebration was earned. A strong quarter means something different when you can a (https://www.threads.com/@deonat/post/DVjH00RDkFI)
- [threads_deonat#897749ba] Capacity is one of the four things a CEO actually owns. Cash, Culture, Capacity, Clarity. Capacity is the one that decides whether your business can grow without adding more of you. Right now I'm rebuilding one of my own systems at 5T so my team can carry more without sending it 
- [threads_deonat#88f337fe] Good morning to t

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=77, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=77, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=77, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=111, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=111, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=111, method=platform_profile

## Freshness
- profile_checked_days_ago: 111
- content_analysed_days_ago: 78
- audience_updated_days_ago: 77

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=threads_deonat
- Request removal: https://koinonlink.com/claim?k=threads_deonat
- Terms: https://koinonlink.com/for-ai