# Alex Hormozi (@hormozi) on threads

- id: koinon:creator:threads_hormozi
- url: https://koinonlink.com/kol/threads/hormozi
- schema_version: 1.4

## Identity
- platform: threads
- handle: hormozi
- platform_url: https://www.threads.net/@hormozi
- website: https://www.acquisition.com/roadmap-th
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1055172
- posts_observed: 1
- verified: true
- size_tier: kol

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00028
- best_post_interactions: 299
- measurement_source: threads_post_likes
- measurement_formula: likes on one post (Threads exposes no reply or repost count on this path)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: ai_tools
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: Business strategy and scaling, Customer acquisition and retention, Mindset and personal growth for founders, Audience building, Value creation and pricing, Entrepreneurial decision-making
- bio: Founder Acquisition.com, Co-Founder Skool.com. 
Get your free scaling roadmap 👇

## Audience (inferred)
- status: present
- description: Entrepreneurs and business owners focused on scaling, especially solopreneurs and founders of early-stage startups
- roles: general_ai
- seniority: decision_maker
- pain_points: Struggling to find the right business model or market fit, Wasting time on low-impact activities instead of high-leverage growth, Fear of failure preventing them from taking bold action, Difficulty in building a loyal customer base or audience
- posts_analysed: 8
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 62
- authenticity_basis: engagement_observed
- credibility_score: 97
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [threads_hormozi#b5b12014] It’s interesting that the same people who distrust big corporations trust the government - the biggest corporation of all. (https://www.threads.com/@hormozi/post/DY8tgZbFpXL)
- [threads_hormozi#a42782ec] Best way to lose: Pick the wrong game to win.
- [threads_hormozi#c669c1dc] When you’re 85 years old, you’re gonna care far more about your memories than your money.
- [threads_hormozi#c33b34a4] The only thing worse than sucking at something is never finding out because you never tried. If it were easy, it wouldn’t be worth it. If it’s worth it, then it won’t be easy.
- [threads_hormozi#41fdc206] Quantity brings quality. The more you do, the better you get.
- [threads_hormozi#7f969a40] Dear younger me: The less a customer pays, the more problems they cause.
- [threads_hormozi#606080b9] Hot take: Real friends don’t ask for ‘friend discounts.’ They pay full price and leave a review.
- [threads_hormozi#37b9eeb1] The most valuable thing you can build is an audience.

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=111, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=111, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=111, method=platform_profile

## Freshness
- profile_checked_days_ago: 111
- content_analysed_days_ago: 79
- audience_updated_days_ago: 21

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 1
- last_user_triggered_day: 2026-10-12
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=threads_hormozi
- Request removal: https://koinonlink.com/claim?k=threads_hormozi
- Terms: https://koinonlink.com/for-ai