# Melissa Litchfield | Social Ads & Funnels (@litchfieldmedia) on threads

- id: koinon:creator:threads_litchfieldmedia
- url: https://koinonlink.com/kol/threads/litchfieldmedia
- schema_version: 1.4

## Identity
- platform: threads
- handle: litchfieldmedia
- platform_url: https://www.threads.net/@litchfieldmedia
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 7496
- posts_observed: 1
- verified: false
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 1.12713
- best_post_interactions: 8449
- measurement_source: threads_post_likes
- measurement_formula: likes on one post (Threads exposes no reply or repost count on this path)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Meta ad management, Ad funnel automation, Stripe and Zapier integrations, YouTube content creation for ads, Ad traffic school membership, Agency operations for online businesses
- bio: 🎯 Ad agency for online businesses
🧵 DFY, DWY ad management & support
🚘 Ad Traffic School (ad membership)
🆕 @usemila.io

## Audience (inferred)
- status: present
- description: Online business owners and marketers running Meta ads, primarily agency clients and ad managers managing ad funnels
- roles: ads
- seniority: practitioner
- pain_points: Struggling to set up or maintain automated ad workflows due to platform changes, Having trouble converting leads despite running Meta ads, Frustrated by technical setup issues like Stripe and Zapier integrations, Lacking time to create content while managing ad operations
- posts_analysed: 7
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 57
- authenticity_basis: engagement_observed
- credibility_score: 57
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [threads_litchfieldmedia#9b124768] Two years ago the team and I started running ads for Dubsado. Somewhere along the way I became a customer too. Migrated off HoneyBook last December. We just dropped the full case study on what actually happened behind the scenes with their ad account. Worth the read if you want t (https://www.threads.com/@litchfieldmedia/post/DE-_0zKJVWn)
- [threads_litchfieldmedia#83e5016e] Just watched Selena with my nine year and she wants to punch Yolanda. 🤜
- [threads_litchfieldmedia#bb8733e5] Damn I’m rusty (re filming YT videos)
- [threads_litchfieldmedia#483b4b67] Now that I’m processing purchases in my OG stripe account (buh bye TC), my special zap for sales is working again! First new Ad Traffic School member in the new Litchfield Media Learn portal 🥳
- [threads_litchfieldmedia#2cc15dd7] Why did I decide to film YouTube videos the week my child is not in summer camp? 😩🫠
- [threads_litchfieldmedia#3a138191] “Anyone GOOD at meta ads” would translate for me as “anyone have a website or an offer that converts” 😉
- [threads_litchfieldmedia#b814332c] Over the weekend the hubs and

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=122, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=122, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=122, method=platform_profile

## Freshness
- profile_checked_days_ago: 122
- content_analysed_days_ago: 79
- audience_updated_days_ago: 21

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=threads_litchfieldmedia
- Request removal: https://koinonlink.com/claim?k=threads_litchfieldmedia
- Terms: https://koinonlink.com/for-ai