# AdamTheCCO | Sports Marketing (@adamthecco) on tiktok

- id: koinon:creator:tiktok_adamthecco
- url: https://koinonlink.com/kol/tiktok/adamthecco
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: adamthecco
- platform_url: https://www.tiktok.com/@adamthecco
- country: United Kingdom
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 99561
- following: 177
- posts_total: 778
- posts_observed: 6
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: entertainment
- subcategory: sports
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Sports sponsorship activations, Football kit releases and reactions, Club transfer news and finances, Champions League draws and stories, Premier League team updates

## Audience (inferred)
- status: present
- description: Football fans, mainly Premier League and European club followers interested in sponsorships, kits, transfers and the commercial side of the sport
- roles: consumer
- seniority: consumer
- pain_points: Confusion over new shirt sponsors and who they actually are, Frustration with kit release videos and fan reactions, Uncertainty around transfer finances and window timing, Missing context on club ownership or stadium debt issues
- posts_analysed: 30
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.5
- promotion_intent: 0.4
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 65
- authenticity_basis: profile_shape_only
- credibility_score: 65
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_adamthecco#bfc45526] Airlink's low flyover at DHL Stadium before Springboks vs All Blacks looked like a near disaster.  It was actually a sponsorship activation.  Here's the commercial strategy behind the stunt everyone's talking about. #SportsMarketing #sportsontiktok (https://www.tiktok.com/@adamthecco)
- [tiktok_adamthecco#e394122b] original sound - adamthecco
- [tiktok_adamthecco#f04c4a68] It is a becoming a big trend on TikTok now! Click here: sportsmarketing
- [tiktok_adamthecco#17318735] Check out AdamTheCCO | Sports Marketing’s video! #TikTok >
- [tiktok_adamthecco#6b7e645e] Search:
- [tiktok_adamthecco#ceee8f02] dhl flyover airlink
- [tiktok_adamthecco#614d8fb9] Best 3 kits in the world? Time to find out. Could be Premier League, EFL, or anywhere in world football to be fair. Tag your club below. If they reply and say they're in, we go head to head 🔥 First 2 clubs, who's it gonna be? ⚽👕 #PremierLeague #EFL #FootballKits  #FootballTikTo
- [tiktok_adamthecco#bd719a47] Premier League dah kembali! Gunakan #PremierLeague untuk kongsi reak

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=53, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=53, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=53, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=53, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=53, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=99, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=53, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=99, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=99, method=platform_profile

## Freshness
- profile_checked_days_ago: 99
- content_analysed_days_ago: 53
- audience_updated_days_ago: 53

## AI retrieval
- indexing_requests: 7
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_adamthecco
- Request removal: https://koinonlink.com/claim?k=tiktok_adamthecco
- Terms: https://koinonlink.com/for-ai