# Nina | E-commerce Strategist (@behindthebuybutton) on tiktok

- id: koinon:creator:tiktok_behindthebuybutton
- url: https://koinonlink.com/kol/tiktok/behindthebuybutton
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: behindthebuybutton
- platform_url: https://www.tiktok.com/@behindthebuybutton
- website: https://www.behindthebuybutton.com/homepage
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 26768
- following: 72
- posts_observed: 2
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Buyer psychology and the 8 internal questions customers answ, Why standard CRO tactics and redesigns fail to address root , Mapping conversion triggers across the store instead of surf, Differentiating through deep customer understanding rather t, Shopify-specific conversion strategy for cold traffic and re
- bio: Buyer Psychology for Established Shopify Brands
Voice of Customer + Messaging =
Your Competitive Advantage 
↓ Apply

## Audience (inferred)
- status: present
- description: Shopify brand founders and owners running established stores who are struggling with low conversion rates despite traffic and prior investments
- roles: ecom_ops
- seniority: decision_maker
- pain_points: Low CVR (under 2-3%) despite ad spend, leaving money on the table and making scaling unpredictable, Wasted budget on redesigns, agencies, and basic CRO tactics (heatmaps, button tests) that don't move the needle, Inability to understand the real buyer psychology, leading to messaging that doesn't build trust or drive decisions, Feeling stuck in reactive mode, unable to take breaks or plan next products because sales feel unreliable
- posts_analysed: 100
- confidence: 0.9

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 50
- authenticity_basis: profile_shape_only
- credibility_score: 50
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=80, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=80, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=80, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=60, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=60, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=60, method=platform_profile

## Freshness
- profile_checked_days_ago: 60
- content_analysed_days_ago: 80
- audience_updated_days_ago: 80

## AI retrieval
- indexing_requests: 10
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_behindthebuybutton
- Request removal: https://koinonlink.com/claim?k=tiktok_behindthebuybutton
- Terms: https://koinonlink.com/for-ai