# Brady Shearer (@bradyshearer) on tiktok

- id: koinon:creator:tiktok_bradyshearer
- url: https://koinonlink.com/kol/tiktok/bradyshearer
- schema_version: 1.2

## Identity
- platform: tiktok
- handle: bradyshearer
- platform_url: https://www.tiktok.com/@bradyshearer
- country: Canada
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 116412
- following: 122
- posts_observed: 1
- verified: false
- size_tier: kol

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- category_confidence: 0
- category_source: derived_from_discovery_path
- topics: church announcements effectiveness, communications strategy and chaos scoring, readability in church graphics, stage design and worship environments, church social media and promo mistakes

## Audience (inferred)
- status: present
- description: Church communications managers, pastors, and staff responsible for announcements, messaging, and internal church comms
- roles: content
- seniority: practitioner
- pain_points: Announcements that fail to engage because they are pure info dumps, High chaos and inconsistency in church communications strategy, Difficulty getting congregation attention without overwhelming them, Losing confidence and trust when delivering stage announcements
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.2
- promotion_intent: 0.1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 58
- authenticity_basis: profile_shape_only
- credibility_score: 58
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_bradyshearer#1c226983] Should it really take three seconds for a person to read what our church graphics say? Trendy typefaces can look great! But not at the cost of readability. The rule I try to remember is simple: Clear over clever. Every time. (https://www.tiktok.com/@bradyshearer)
- [tiktok_bradyshearer#479d8256] original sound - bradyshearer
- [tiktok_bradyshearer#78c49683] Check out Brady Shearer’s video! #TikTok >
- [tiktok_bradyshearer#6b7e645e] Search:
- [tiktok_bradyshearer#4f3359fb] readability
- [tiktok_bradyshearer#f50b0f35] 360° church stages: cool idea or logistical nightmare? I like the philosophy. Put the worship team in the middle of the room. Make it feel less like “people on a stage” and more like the church gathered around them. But then I start thinking about sight lines. Acoustics. Sound te
- [tiktok_bradyshearer#14f706ef] 360 wors

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=43, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=43, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=43, method=platform_profile

## Freshness
- profile_checked_days_ago: 43
- content_analysed_days_ago: 0
- audience_updated_days_ago: 0

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_bradyshearer
- Request removal: https://koinonlink.com/claim?k=tiktok_bradyshearer
- Terms: https://koinonlink.com/for-ai