{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:tiktok_brett_robson",
  "url": "https://koinonlink.com/kol/tiktok/brett_robson",
  "alternate": {
    "html": "https://koinonlink.com/kol/tiktok/brett_robson",
    "json": "https://koinonlink.com/kol/tiktok/brett_robson.json",
    "markdown": "https://koinonlink.com/kol/tiktok/brett_robson.md"
  },
  "identity": {
    "display_name": "Brett",
    "handle": "brett_robson",
    "platform": "tiktok",
    "platform_url": "https://www.tiktok.com/@brett_robson",
    "website": "https://linktr.ee/brettrobson",
    "country": "ZA",
    "country_name": "South Africa",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 15473,
    "following": 883,
    "posts_total": null,
    "posts_observed": 3,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "koc"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "",
    "topics": [
      "BookTok book hauls and reviews",
      "Skincare and makeup product hauls",
      "Special edition book and beauty unboxings",
      "Book and beauty shopping experiences",
      "Personal collection organization and curation",
      "TikTok trends in book and beauty communities"
    ],
    "topics_en": [
      "BookTok book hauls and reviews",
      "Skincare and makeup product hauls",
      "Special edition book and beauty unboxings",
      "Book and beauty shopping experiences",
      "Personal collection organization and curation",
      "TikTok trends in book and beauty communities"
    ],
    "topics_zh": [
      "BookTok 图书开箱和测评",
      "护肤品和彩妆产品开箱",
      "特别版图书和美妆开箱",
      "图书和美妆购物体验",
      "个人收藏整理与精选",
      "图书和美妆社群的TikTok趋势"
    ],
    "category": "lifestyle",
    "category_label": "Lifestyle",
    "subcategory": "beauty",
    "subcategory_label": "Beauty & skincare",
    "category_confidence": 0.85,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Book and beauty haul enthusiasts, primarily young adults who follow BookTok and skincare/makeup trends on TikTok",
    "roles": [
      "general_ai"
    ],
    "seniority": "consumer",
    "pain_points": [
      "Overwhelmed by too many book and beauty purchases they can't keep track of",
      "Frustrated by limited-time product availability and shipping delays",
      "Struggling to organize their growing collections of books and beauty products",
      "Disappointed by unmet expectations from highly anticipated book releases"
    ],
    "posts_analysed": 40,
    "confidence": 0.75
  },
  "commercial": {
    "audience_buyer_fit": 0.2,
    "promotion_intent": 0.3,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 46,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 46,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "tiktok_brett_robson#5c406c18",
      "type": "creator_content",
      "excerpt": "@ARC Store Haul with some @Huda Beauty @Sol de Janeiro Inc & an eye cream from @Erborian I’m convinced will change my life 😂 #makeuphaul #beautyhaul #arcstore #arcstorehaul @",
      "source_url": "https://www.tiktok.com/@brett_robson",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_brett_robson#d6dd5285",
      "type": "creator_content",
      "excerpt": "original sound - brett_robson",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_brett_robson#35ba6ca5",
      "type": "creator_content",
      "excerpt": "It is a becoming a big trend on TikTok now! Click here: makeuphaul",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_brett_robson#9bf41eb2",
      "type": "creator_content",
      "excerpt": "Check out Brett’s video! #TikTok >",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_brett_robson#be1164cd",
      "type": "creator_content",
      "excerpt": "Attending #RARE24Edinburgh was a major bucket list moment for me!!! It was my first time in Scotland, and also my first time at a bookish event. As a romance reader, it truly a dream come true. What a truly amazing experience. I can’t wait to share my RARE Book Haul with you. I b",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 11,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 11,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 11,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 11,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 0,
    "generated_at": "2026-09-04T02:22:59.283Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/tiktok",
    "category_entity": "https://koinonlink.com/product-category/lifestyle"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=tiktok_brett_robson",
    "removal_url": "https://koinonlink.com/claim?k=tiktok_brett_robson"
  }
}