# Joey Mulcahy (@byjoeym) on tiktok

- id: koinon:creator:tiktok_byjoeym
- url: https://koinonlink.com/kol/tiktok/byjoeym
- schema_version: 1.3

## Identity
- platform: tiktok
- handle: byjoeym
- platform_url: https://www.tiktok.com/@byjoeym
- entity_type: creator
- person_id: koinon:person:youtube_byjoeym

## Reach
- followers: 19596
- following: 76
- posts_total: 59
- posts_observed: 4
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: ai_tools
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: AI ad creative production, Claude workflows for ads, Social video retention tactics, Brand visual generation with AI, Creative inspiration and refinement

## Audience (inferred)
- status: present
- description: Brand creatives, ad producers and marketing teams at agencies or in-house using AI for social ads
- roles: ads
- seniority: practitioner
- pain_points: Building consistent AI workflows instead of one-off prompts, Low viewer retention on social ads compared to creators, Refining raw AI copy and visuals into original concepts, Keeping up with new AI tools and ad formats without wasting time
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 56
- authenticity_basis: profile_shape_only
- credibility_score: 56
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_byjoeym#7aa82af6] we’ve heard a million times that ‘creative is the new targeting’. but it’s true. when producing AI ads for socials, consider the formats required to target each stage of the funnel. then let the data tell you what to iterate on. check my second pinned post on IG for the workflow (https://www.tiktok.com/@byjoeym)
- [tiktok_byjoeym#d1c16024] original sound - byjoeym
- [tiktok_byjoeym#35e81ac1] Check out Joey Mulcahy’s video! #TikTok >
- [tiktok_byjoeym#a24ad786] for the workflow that creates these for your brand with AI comment ‘ads’ on the IG
- [tiktok_byjoeym#6b7e645e] Search:
- [tiktok_byjoeym#7276a10f] also, please don’t just rip the copy claude gives you. give it a read first, even with these changes comment on IG for complete claude skill.
- [tiktok_byjoeym#9d6152c7] creators are way ahead of most brands in the viewer retention game. but a few creative teams are borrowing formats and repurposing for their own use. like this one from VESCARTES  you can film these, or produ

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=43, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=43, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=43, method=platform_profile

## Freshness
- profile_checked_days_ago: 43
- content_analysed_days_ago: 0
- audience_updated_days_ago: 0

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_byjoeym
- Request removal: https://koinonlink.com/claim?k=tiktok_byjoeym
- Terms: https://koinonlink.com/for-ai