# Farah | Paid Ads Expert (@curatedfarah) on tiktok

- id: koinon:creator:tiktok_curatedfarah
- url: https://koinonlink.com/kol/tiktok/curatedfarah
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: curatedfarah
- platform_url: https://www.tiktok.com/@curatedfarah
- country: United Kingdom
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 60406
- following: 499
- posts_observed: 2
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Meta广告案例拆解与品牌对比, DTC/时尚美妆品牌增长策略, 奢侈品与中高端品牌投放打法, 账户结构与规模化技巧, 怀旧/生活方式营销在广告中的应用

## Audience (inferred)
- status: present
- description: DTC/ecom founders and in-house Meta ads practitioners running paid media for fashion, beauty and lifestyle brands
- roles: ads
- seniority: decision_maker
- pain_points: 不知道竞品在Meta上具体怎么投、结构怎么搭, 账户漏量或无法稳定放量到5-6位数, 品牌定位和广告策略不匹配导致ROI低, 想学奢侈/中高端品牌如何用Meta规模化但缺乏可复制案例
- posts_analysed: 100
- confidence: 0.9

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 54
- authenticity_basis: profile_shape_only
- credibility_score: 54
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_curatedfarah#38b76a08] BOBBI BROWN VS JONES ROAD BEAUTY: A look into 2 beauty brands started by the same founder and how their strategies differ on Meta. Reach out via link in bio to work with us. #founder #ecom #businesstrategy  Growing your makeup brand Bobbi brown makeup Estée Lauder Small brand big (https://www.tiktok.com/@curatedfarah)
- [tiktok_curatedfarah#e392d8eb] original sound - curatedfarah
- [tiktok_curatedfarah#b4070d6e] It is a becoming a big trend on TikTok now! Click here: founder
- [tiktok_curatedfarah#c9633b6a] Check out Farah | Paid Ads Expert’s video! #TikTok >
- [tiktok_curatedfarah#d347593f] Post your GRWM to win up to $1,500
- [tiktok_curatedfarah#6b7e645e] Search:
- [tiktok_curatedfarah#d8add185] bobbi brown brand founder
- [tiktok_curatedfarah#1bcdd479] Consistent reach. New customers. No guesswork.  @Universal Ads self-serve dashboard lets you launch TV campaigns without the usual complexity, find your best customers faster through smart optimization, and track performance in real time, helping brands like @AuraHouseHQ see what

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=106, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=76, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=106, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=106, method=platform_profile

## Freshness
- profile_checked_days_ago: 106
- content_analysed_days_ago: 76
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 10
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_curatedfarah
- Request removal: https://koinonlink.com/claim?k=tiktok_curatedfarah
- Terms: https://koinonlink.com/for-ai