# Dan Edmund | Paid Ads Expert (@danedmund) on tiktok

- id: koinon:creator:tiktok_danedmund
- url: https://koinonlink.com/kol/tiktok/danedmund
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: danedmund
- platform_url: https://www.tiktok.com/@danedmund
- country: United States
- entity_type: creator
- person_id: koinon:person:youtube_danedmund

## Reach
- followers: 50512
- following: 684
- posts_observed: 1
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Meta ads creative strategy and testing frameworks, Hook writing and video delivery for ads/reels, Scaling ads without breaking performance, Instagram organic growth tied to ad performance, Offer funnels and low-ticket to high-ticket paths, Platform changes and backup account strategies

## Audience (inferred)
- status: present
- description: Meta/Facebook and Instagram advertisers running paid ads, mostly small-to-mid business owners and in-house or agency media buyers focused on scaling creatives and funnels
- roles: ads
- seniority: practitioner
- pain_points: Ads convert at low spend but die or tank when budget increases, Creative testing feels random with no clear framework or diversity, Hooks and delivery fail to hold attention despite good copy, Meta account restrictions, bans, or sudden performance drops with no recourse
- posts_analysed: 77
- confidence: 0.9

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 53
- authenticity_basis: profile_shape_only
- credibility_score: 53
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_danedmund#f2b5cdcf] I confused my own algorithm so bad it needed a diagnosis.  50k of you followed this account for Gen X survival stories and occasional ad strategy.  Turns out TikTok doesn’t love that combo. So the marketing content moved out.  New account: @Dan Edmund | Paid Ads Expert Facebook a (https://www.tiktok.com/@danedmund)
- [tiktok_danedmund#46b89ced] original sound - danedmund
- [tiktok_danedmund#6dc96605] Check out Dan Edmund | Paid Ads Expert’s video! #TikTok >
- [tiktok_danedmund#a5356fe5] I’ll never forget the day.
- [tiktok_danedmund#7581442a] The winer
- [tiktok_danedmund#ebeb3f63] Running Google Search ads and ignoring YouTube is like running Facebook feed ads and ignoring Instagram. Same platform. Same dashboard. Completely different audience behaviour. YouTube reaches 2.7 billion users a month. And most Google Ads advertisers aren't touching it. The peop

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=107, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=76, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=107, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=107, method=platform_profile

## Freshness
- profile_checked_days_ago: 107
- content_analysed_days_ago: 76
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 13
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_danedmund
- Request removal: https://koinonlink.com/claim?k=tiktok_danedmund
- Terms: https://koinonlink.com/for-ai