{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:tiktok_darrenshawseo",
  "url": "https://koinonlink.com/kol/tiktok/darrenshawseo",
  "alternate": {
    "html": "https://koinonlink.com/kol/tiktok/darrenshawseo",
    "json": "https://koinonlink.com/kol/tiktok/darrenshawseo.json",
    "markdown": "https://koinonlink.com/kol/tiktok/darrenshawseo.md"
  },
  "identity": {
    "display_name": "Darren Shaw - Local AI SEO",
    "handle": "darrenshawseo",
    "platform": "tiktok",
    "platform_url": "https://www.tiktok.com/@darrenshawseo",
    "website": null,
    "country": "CA",
    "country_name": "Canada",
    "location_text": null,
    "entity_type": "creator",
    "person_id": "koinon:person:tiktok_darrenshawseo",
    "person_id_note": null,
    "other_accounts": [
      {
        "platform": "threads",
        "handle": "darrenshawseo",
        "url": "https://koinonlink.com/kol/threads/darrenshawseo"
      }
    ],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 7872,
    "following": 490,
    "posts_total": null,
    "posts_observed": 15,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "nano"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "Local SEO researcher and educator 🎓\nWhitespark Founder ⚡️",
    "topics": [
      "Google Search Console and Maps AI updates",
      "Local SEO for AI-driven results",
      "Google Business Profile optimization and reviews",
      "AI visibility and LLM citation factors",
      "Website structure for AI agents"
    ],
    "topics_en": [
      "Google Search Console and Maps AI updates",
      "Local SEO for AI-driven results",
      "Google Business Profile optimization and reviews",
      "AI visibility and LLM citation factors",
      "Website structure for AI agents"
    ],
    "topics_zh": [
      "Google Search Console和地图AI更新",
      "AI驱动结果的本地SEO",
      "Google Business Profile优化与评论",
      "AI可见性与LLM引用因素",
      "AI代理的网站结构"
    ],
    "category": "software",
    "category_label": "Software",
    "subcategory": "martech",
    "subcategory_label": "Marketing & growth tech",
    "category_confidence": 0.9,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Local business owners and local SEO practitioners managing Google presence and adapting to AI-driven search",
    "roles": [
      "seo_geo"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Google AI updates suddenly changing local rankings and visibility",
      "Difficulty getting AI models to understand and recommend their business",
      "Managing reviews and Google Business Profile categories under new AI filters",
      "Losing traffic as Google replaces traditional local packs with AI answers"
    ],
    "posts_analysed": 40,
    "confidence": 0.75
  },
  "commercial": {
    "audience_buyer_fit": 0.9,
    "promotion_intent": 0.8,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 43,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 43,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "tiktok_darrenshawseo#519f70ac",
      "type": "creator_content",
      "excerpt": "🚨 Huge Search Console update: Businesses worldwide can now track how their Instagram, TikTok, YouTube, and X content performs across Google Search, Discover, and Google News. Your posts may have flopped on social, but are going absolutely viral on Google, and this new feature wi",
      "source_url": "https://www.tiktok.com/@darrenshawseo",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 20,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 20,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 20,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 15,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 15,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 15,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 15,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 20,
    "generated_at": "2026-09-03T17:23:01.795Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/tiktok",
    "category_entity": "https://koinonlink.com/product-category/software"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=tiktok_darrenshawseo",
    "removal_url": "https://koinonlink.com/claim?k=tiktok_darrenshawseo"
  }
}