# Darren Shaw - Local AI SEO (@darrenshawseo) on tiktok

- id: koinon:creator:tiktok_darrenshawseo
- url: https://koinonlink.com/kol/tiktok/darrenshawseo
- schema_version: 1.3

## Identity
- platform: tiktok
- handle: darrenshawseo
- platform_url: https://www.tiktok.com/@darrenshawseo
- country: Canada
- entity_type: creator
- person_id: koinon:person:tiktok_darrenshawseo

## Reach
- followers: 7872
- following: 490
- posts_observed: 15
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Google Search Console and Maps AI updates, Local SEO for AI-driven results, Google Business Profile optimization and reviews, AI visibility and LLM citation factors, Website structure for AI agents
- bio: Local SEO researcher and educator 🎓
Whitespark Founder ⚡️

## Audience (inferred)
- status: present
- description: Local business owners and local SEO practitioners managing Google presence and adapting to AI-driven search
- roles: seo_geo
- seniority: practitioner
- pain_points: Google AI updates suddenly changing local rankings and visibility, Difficulty getting AI models to understand and recommend their business, Managing reviews and Google Business Profile categories under new AI filters, Losing traffic as Google replaces traditional local packs with AI answers
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 43
- authenticity_basis: profile_shape_only
- credibility_score: 43
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_darrenshawseo#519f70ac] 🚨 Huge Search Console update: Businesses worldwide can now track how their Instagram, TikTok, YouTube, and X content performs across Google Search, Discover, and Google News. Your posts may have flopped on social, but are going absolutely viral on Google, and this new feature wi (https://www.tiktok.com/@darrenshawseo)

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=15, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=15, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=15, method=platform_profile

## Freshness
- profile_checked_days_ago: 15
- content_analysed_days_ago: 0
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_darrenshawseo
- Request removal: https://koinonlink.com/claim?k=tiktok_darrenshawseo
- Terms: https://koinonlink.com/for-ai