# Dayana Nikolova (@dayananikoll) on tiktok

- id: koinon:creator:tiktok_dayananikoll
- url: https://koinonlink.com/kol/tiktok/dayananikoll
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: dayananikoll
- platform_url: https://www.tiktok.com/@dayananikoll
- website: fome.agency/click-me
- country: United Kingdom
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 72490
- following: 709
- posts_observed: 1
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Website + SEO foundations over pure social media, Email marketing automation and follow-up, Google visibility and local SEO, AI tools vs real audience strategy, Ad testing and budget decisions, Small business growth and boundaries
- bio: Digital marketing tips and tricks for small businesses 💡

## Audience (inferred)
- status: present
- description: Small business owners and ecommerce operators who handle their own digital marketing, website, SEO, ads and email follow-up
- roles: ecom_ops
- seniority: decision_maker
- pain_points: Low website traffic and visibility despite effort, Leads going cold due to missing follow-up systems, Over-reliance on social media instead of owned channels like websites and email, Overthinking ad setup and wasting budget on untested creatives
- posts_analysed: 80
- confidence: 0.9

## Commercial (inferred)
- audience_buyer_fit: 0.7
- promotion_intent: 0.6
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 55
- authenticity_basis: profile_shape_only
- credibility_score: 55
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_dayananikoll#88acccda] When a client tells me “I know people who charge less” 🤔 Know your worth #smallbusinesscheck #smallbusinessowner #webdesignagency #marketingagencyuk #dayananikoll #fomeagency #smallbusinesstiktok (https://www.tiktok.com/@dayananikoll)
- [tiktok_dayananikoll#20c05e74] Original Sound
- [tiktok_dayananikoll#bd688adf] Show us how hard you work to make it happen with #SmallBusinesCheck
- [tiktok_dayananikoll#e442d2c9] It is a becoming a big trend on TikTok now! Click here: smallbusinesscheck
- [tiktok_dayananikoll#e83da1d3] Check out Dayana Nikolova’s video! #TikTok >
- [tiktok_dayananikoll#6b7e645e] Search:
- [tiktok_dayananikoll#2c130987] business content videos
- [tiktok_dayananikoll#00b36d52] Reasons why you should work with FOME ☺️ #greenflags #digitalmarketing #websitedesign #marketingexpert #tiktokforbusiness #businesstips #businessowner

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=52, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=52, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=52, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=52, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=52, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=52, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=52, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=52, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=52, method=platform_profile

## Freshness
- profile_checked_days_ago: 52
- content_analysed_days_ago: 52
- audience_updated_days_ago: 52

## AI retrieval
- indexing_requests: 7
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_dayananikoll
- Request removal: https://koinonlink.com/claim?k=tiktok_dayananikoll
- Terms: https://koinonlink.com/for-ai