# DTC Live (@dtclive) on tiktok

- id: koinon:creator:tiktok_dtclive
- url: https://koinonlink.com/kol/tiktok/dtclive
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: dtclive
- platform_url: https://www.tiktok.com/@dtclive
- country: United Kingdom
- entity_type: creator
- person_id: koinon:person:linkedin_dtclive

## Reach
- followers: 6861
- following: 28
- posts_observed: 1
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: performance marketing on Meta, creative strategy and testing, subscription and loyalty offers, Q4 planning and growth pacing, UGC and authentic brand content, AI-assisted creative with human oversight
- bio: The UK's leading eCom community. Click the link to find out more 👇🏼

## Audience (inferred)
- status: present
- description: DTC/ecom performance marketers and brand marketing leads focused on Meta ads, creative testing, and scaling
- roles: ads
- seniority: practitioner
- pain_points: Knowing when to keep testing vs pause ads too early, Allocating budget between Meta and Google while hitting growth targets, Producing enough high-quality, native creatives without high production costs, Balancing aggressive scaling with inventory and fulfillment constraints
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 1
- promotion_intent: 1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 42
- authenticity_basis: profile_shape_only
- credibility_score: 42
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_dtclive#c2e815a7] This is the room you need to be in. 🗽🔥 If you’re tired of leaving eCom events with a bag of branded pens but zero actual strategies, Connect NYC on September 15th is for you. We’re bringing together brands to share the real tactics driving growth right now. We have speakers in  (https://www.tiktok.com/@dtclive)
- [tiktok_dtclive#115d789e] original sound - dtclive
- [tiktok_dtclive#c48be165] It is a becoming a big trend on TikTok now! Click here: dtclive
- [tiktok_dtclive#0ade03d7] Check out DTC Live’s video! #TikTok >
- [tiktok_dtclive#6b7e645e] Search:
- [tiktok_dtclive#8c91c2bf] Natalie James on helloSKIN's influencer strategy: Quality over quantity! Forget the follower count, it's all about creators who make amazing content and build real relationships. #InfluencerMarketi

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=70, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=70, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=70, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=70, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=70, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=106, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=70, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=106, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=106, method=platform_profile

## Freshness
- profile_checked_days_ago: 106
- content_analysed_days_ago: 70
- audience_updated_days_ago: 70

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_dtclive
- Request removal: https://koinonlink.com/claim?k=tiktok_dtclive
- Terms: https://koinonlink.com/for-ai