# Durum Alarms (@durumalarms) on tiktok

- id: koinon:creator:tiktok_durumalarms
- url: https://koinonlink.com/kol/tiktok/durumalarms
- schema_version: 1.3

## Identity
- platform: tiktok
- handle: durumalarms
- platform_url: https://www.tiktok.com/@durumalarms
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 86980
- following: 275
- posts_observed: 14
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Meta Ads creative testing and scaling, Content formats that drive both virality and conversions, Copywriting and research for ad messaging, Green screen and distribution tactics for new audiences, DTC brand case studies (True Classic, Comfrt, Ridge, David P

## Audience (inferred)
- status: present
- description: Meta/Facebook ads practitioners and DTC/ecom marketers who create and scale paid content
- roles: ads
- seniority: practitioner
- pain_points: Meta removing interest targeting and lookalikes, forcing reliance on creative testing, Content that gets attention but fails to convert into sales, Wasting ad budget on formats and angles that don't scale, Struggling to find the right copy and hooks that make audiences feel understood
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.2
- promotion_intent: 0.1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 56
- authenticity_basis: profile_shape_only
- credibility_score: 56
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_durumalarms#bc53496f] Yaps are mini podcasts (https://www.tiktok.com/@durumalarms)
- [tiktok_durumalarms#79e0ee3b] original sound - durumalarms
- [tiktok_durumalarms#bb70c337] Check out Durum Alarms’s video! #TikTok >
- [tiktok_durumalarms#b41db05b] @mertra saw a movie moment millions of people already had saved in their brains, borrowed the visual language, put a jacket in the middle of it, and said “cool, now this is a fashion campaign” lol. That’s the part brands should study. Good social media marketing does not always r

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=4, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=4, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=4, method=platform_profile

## Freshness
- profile_checked_days_ago: 4
- content_analysed_days_ago: 0
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_durumalarms
- Request removal: https://koinonlink.com/claim?k=tiktok_durumalarms
- Terms: https://koinonlink.com/for-ai