# Erica | Social Media Coach (@ericamartinmarketing) on tiktok

- id: koinon:creator:tiktok_ericamartinmarketing
- url: https://koinonlink.com/kol/tiktok/ericamartinmarketing
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: ericamartinmarketing
- platform_url: https://www.tiktok.com/@ericamartinmarketing
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 4654
- following: 1218
- posts_observed: 7
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.88
- category_source: derived_from_recent_content
- topics: Social media marketing simplified for small businesses, GAB method for content creation, AI in marketing strategy, Growth tactics for women over 40, Turning business activities into easy content
- bio: Turn your feed into a client magnet 🎯
10 yrs Target Corp marketing strategy 💼
Helping businesses get scale their social media 🌿
The Growth Lab Membership ⬇️

## Audience (inferred)
- status: present
- description: Small business owners, especially women over 40 and health/coach creators, who run their own social media marketing
- roles: content
- seniority: decision_maker
- pain_points: Marketing feels overwhelming and risks turning the owner into a full-time content creator, Struggling to stay consistent with posting without spending hours daily, Uncertainty about using AI, trends, and simple frameworks effectively for business growth, Difficulty converting views into clients instead of just chasing followers
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.7
- promotion_intent: 0.6
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 33
- authenticity_basis: profile_shape_only
- credibility_score: 33
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_ericamartinmarketing#6d8d5841] Marketing for business owners and health, coach creators, social media management and marketing. Here is how we can work together. (https://www.tiktok.com/@ericamartinmarketing)
- [tiktok_ericamartinmarketing#c6b0808d] original sound - ericamartinmarketing
- [tiktok_ericamartinmarketing#1cc118dd] Check out Erica | Social Media Coach’s video! #TikTok >
- [tiktok_ericamartinmarketing#d37953e6] Welcome to my corner of the Internet, where you will learn all things, marketing, social media content for your business and how to convert views into followers as a coach, service provider, or business owner. Hit that follow let’s be friends.
- [tiktok_ericamartinmarketing#fc48803d] Nice To Meet You (Sped Up)
- [tiktok_ericamartinmarketing#1223d846] Welcome to my page
- [tiktok_ericamartinmarketing#836b5a7f] After working for Target Corporation in marketing for 10 years, I learned strategies that You can implement in your small business today. The big box retail companies spend a ton of money figuring out what a customer wants and why they buy. Use the research that they have

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=58, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=58, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=70, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=58, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=70, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=70, method=platform_profile

## Freshness
- profile_checked_days_ago: 70
- content_analysed_days_ago: 58
- audience_updated_days_ago: 58

## AI retrieval
- indexing_requests: 7
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_ericamartinmarketing
- Request removal: https://koinonlink.com/claim?k=tiktok_ericamartinmarketing
- Terms: https://koinonlink.com/for-ai