# HOUSE OF SWAY (@houseofsway) on tiktok

- id: koinon:creator:tiktok_houseofsway
- url: https://koinonlink.com/kol/tiktok/houseofsway
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: houseofsway
- platform_url: https://www.tiktok.com/@houseofsway
- country: South Africa
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 163870
- following: 102
- posts_total: 1724
- posts_observed: 1
- verified: false
- size_tier: kol

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: entertainment
- subcategory: music
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Mzansi NeoSoul Picnic, Soul and NeoSoul performances, South African music events, Live artist showcases, TikTok music trends

## Audience (inferred)
- status: present
- description: South African music fans and event-goers who follow NeoSoul, soulful live performances, and local Mzansi music events
- roles: consumer
- seniority: consumer
- pain_points: Missing out on local music events and picnics, Difficulty discovering new soul/NeoSoul artists in South Africa, Lack of access to quality live soulful music experiences
- posts_analysed: 17
- confidence: 0.6

## Commercial (inferred)
- audience_buyer_fit: 0.2
- promotion_intent: 0.1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 66
- authenticity_basis: profile_shape_only
- credibility_score: 66
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_houseofsway#ac138647] All for You (https://www.tiktok.com/@houseofsway)
- [tiktok_houseofsway#a7f1b996] Check out HOUSE OF SWAY’s video! #TikTok >
- [tiktok_houseofsway#d019c14b] HOUSE OF THROWBACKS RETURNS 9 OCT @ MARACANA SANDTON
- [tiktok_houseofsway#6b42df56] Don't Leave Me
- [tiktok_houseofsway#3cc7f281] Can You Stand The Rain
- [tiktok_houseofsway#386cec7e] 🎤🔥 Umzulu Phaqa brought pure soul, rhythm, and undeniable energy to the Mzansi NeoSoul Picnic! From the first note to the final applause, the crowd was locked in and singing along. A performance filled with passion, culture, and authentic African storytelling — a true reminder 
- [tiktok_houseofsway#accd4f8f] original sound - umzulu.phaqa
- [tiktok_houseofsway#59f5125b] Thakatha Njalo

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.6, freshness_days=53, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.6, freshness_days=53, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.6, freshness_days=53, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=53, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=53, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=92, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=53, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=92, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=92, method=platform_profile

## Freshness
- profile_checked_days_ago: 92
- content_analysed_days_ago: 53
- audience_updated_days_ago: 53

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_houseofsway
- Request removal: https://koinonlink.com/claim?k=tiktok_houseofsway
- Terms: https://koinonlink.com/for-ai