# Jake | The Marketing Wizard (@itsjakethewizard) on tiktok

- id: koinon:creator:tiktok_itsjakethewizard
- url: https://koinonlink.com/kol/tiktok/itsjakethewizard
- schema_version: 1.3

## Identity
- platform: tiktok
- handle: itsjakethewizard
- platform_url: https://www.tiktok.com/@itsjakethewizard
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 110499
- following: 603
- posts_observed: 64
- verified: false
- size_tier: kol

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: AI as a support tool for marketing strategy, content creation rhythm and types for small businesses, messaging and sales frameworks like Eight Dominoes, local business marketing and visibility, branding, value selling, and avoiding price competition

## Audience (inferred)
- status: present
- description: small business owners and marketing practitioners running their own content, local marketing, and sales efforts
- roles: content
- seniority: practitioner
- pain_points: struggling to maintain consistent daily content rhythm without seeing immediate results, overwhelmed by choosing and integrating AI tools without losing brand control, conversions stuck because messaging focuses on features instead of customer pain or dreams, local visibility disappearing as algorithms and search change
- posts_analysed: 89
- confidence: 0.9

## Commercial (inferred)
- audience_buyer_fit: 0.6
- promotion_intent: 0.7
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 58
- authenticity_basis: profile_shape_only
- credibility_score: 58
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_itsjakethewizard#a730fd52] do not use fable 5.1 if you want to get anything done. it is destroying limits right now. (https://www.tiktok.com/@itsjakethewizard)
- [tiktok_itsjakethewizard#6df1485f] original sound - itsjakethewizard
- [tiktok_itsjakethewizard#3e6f80f2] Check out Jake | The Marketing Wizard’s video! #TikTok >
- [tiktok_itsjakethewizard#5d1e980e] b2b marketing is a fiction. a person at that other company still signs the check, and they read like a person. #marketing #SmallBusiness #b2b #copywriting
- [tiktok_itsjakethewizard#ed27f860] It is a becoming a big trend on TikTok now! Click here: marketing
- [tiktok_itsjakethewizard#c3fa32f5] lucky strike won cigarettes with one line: it's toasted. same tobacco, same process, they said it first and it became theirs. name the step your competitors leave unspoken. #marketing #SmallBusiness #branding #positioning
- [tiktok_itsjakethewizard#4aff399a] say standard seo is dead and the pushback pours in. owners spent ten years warming up to search and arrived at the party as it ended. #seo #marketing #SmallBusiness

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=18, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=18, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=18, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=2, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=2, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=2, method=platform_profile

## Freshness
- profile_checked_days_ago: 2
- content_analysed_days_ago: 0
- audience_updated_days_ago: 18

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_itsjakethewizard
- Request removal: https://koinonlink.com/claim?k=tiktok_itsjakethewizard
- Terms: https://koinonlink.com/for-ai