{
  "@context": "https://koinonlink.com/schema/creator/v1.4",
  "@type": "Creator",
  "schema_version": "1.4",
  "id": "koinon:creator:tiktok_maria_hewicks_home",
  "url": "https://koinonlink.com/kol/tiktok/maria_hewicks_home",
  "alternate": {
    "html": "https://koinonlink.com/kol/tiktok/maria_hewicks_home",
    "json": "https://koinonlink.com/kol/tiktok/maria_hewicks_home.json",
    "markdown": "https://koinonlink.com/kol/tiktok/maria_hewicks_home.md"
  },
  "identity": {
    "display_name": "Maria Hewicks Home",
    "handle": "maria_hewicks_home",
    "platform": "tiktok",
    "platform_url": "https://www.tiktok.com/@maria_hewicks_home",
    "website": null,
    "country": "GB",
    "country_name": "United Kingdom",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 34594,
    "following": 310,
    "posts_total": null,
    "posts_observed": 1,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "koc"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "",
    "topics": [
      "Parenting teens and midlife challenges",
      "Home cleaning and organizing routines",
      "DIY home renovations on a budget",
      "Midlife humor and relatable mom life",
      "Tea time and family meal ideas",
      "Self-care and cozy moments at home"
    ],
    "topics_en": [
      "Parenting teens and midlife challenges",
      "Home cleaning and organizing routines",
      "DIY home renovations on a budget",
      "Midlife humor and relatable mom life",
      "Tea time and family meal ideas",
      "Self-care and cozy moments at home"
    ],
    "topics_zh": [
      "青春期育儿与中年挑战",
      "家庭清洁与收纳日常",
      "经济型DIY家居改造",
      "中年幽默与妈妈的日常",
      "茶歇与家庭用餐灵感",
      "自我关怀与居家温馨时刻"
    ],
    "category": "lifestyle",
    "category_label": "Lifestyle",
    "subcategory": "parenting",
    "subcategory_label": "Parenting & kids",
    "category_confidence": 0.95,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Midlife moms in their 40s, primarily UK-based, juggling teenage kids, home renovations, and daily household chaos with humor and resilience",
    "roles": [
      "general_ai"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Struggling to keep up with constant household mess from teenage kids",
      "Feeling overwhelmed by ongoing home renovations and DIY projects",
      "Experiencing emotional burnout from constant cleaning and parenting duties",
      "Finding it hard to carve out personal time or self-care in a busy home life"
    ],
    "posts_analysed": 40,
    "confidence": 0.75,
    "traceable": false,
    "traceable_note": "The posts this inference was computed from are NOT retained, so this conclusion cannot be traced back to its inputs. evidence[] holds separately collected profile content and is NOT the input to this inference — do not cite it as support. confidence is a number the model reported about its own reading, NOT a measure of verifiability: a high confidence with traceable=false is still an untraceable claim."
  },
  "commercial": {
    "audience_buyer_fit": 0.2,
    "promotion_intent": 0.1,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 51,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 51,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "tiktok_maria_hewicks_home#6b5a3f00",
      "type": "creator_content",
      "excerpt": "Whoever said it gets easier was lying! 🤥 my nerves are shot! 😅 #Parentinghumor #mumhumour #midlife #mumofteens #relatable",
      "source_url": "https://www.tiktok.com/@maria_hewicks_home",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_maria_hewicks_home#d4db451f",
      "type": "creator_content",
      "excerpt": "original sound - maria_hewicks_home",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_maria_hewicks_home#13ec315f",
      "type": "creator_content",
      "excerpt": "It is a becoming a big trend on TikTok now! Click here: parentinghumor",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_maria_hewicks_home#5f0596c8",
      "type": "creator_content",
      "excerpt": "Check out Maria Hewicks Home’s video! #TikTok >",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_maria_hewicks_home#6b7e645e",
      "type": "creator_content",
      "excerpt": "Search:",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_maria_hewicks_home#39c938a2",
      "type": "creator_content",
      "excerpt": "whoever said it gets easier",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_maria_hewicks_home#00b0ae9a",
      "type": "creator_content",
      "excerpt": "There is still so much left to do with this extension but it’s really getting there.  The front way has looked like a builders yard for so long now so it’s nice to finally have a bit of a tidy up! #hallwayextension #diyonabudget #outsidecleaning #windowcleaning #cleaningmotivatio",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_maria_hewicks_home#a4d89f74",
      "type": "creator_content",
      "excerpt": "I Like It When Your Nice To Me",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 39,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 39,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 39,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 39,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 0,
    "generated_at": "2026-09-07T04:24:49.548Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/tiktok",
    "category_entity": "https://koinonlink.com/product-category/lifestyle"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=tiktok_maria_hewicks_home",
    "removal_url": "https://koinonlink.com/claim?k=tiktok_maria_hewicks_home"
  }
}