{
  "@context": "https://koinonlink.com/schema/creator/v1.2",
  "@type": "Creator",
  "schema_version": "1.2",
  "id": "koinon:creator:tiktok_marketingmei",
  "url": "https://koinonlink.com/kol/tiktok/marketingmei",
  "alternate": {
    "html": "https://koinonlink.com/kol/tiktok/marketingmei",
    "json": "https://koinonlink.com/kol/tiktok/marketingmei.json",
    "markdown": "https://koinonlink.com/kol/tiktok/marketingmei.md"
  },
  "identity": {
    "display_name": "Mei",
    "handle": "marketingmei",
    "platform": "tiktok",
    "platform_url": "https://www.tiktok.com/@marketingmei",
    "website": null,
    "country": "US",
    "country_name": "United States",
    "location_text": null,
    "entity_type": "creator",
    "person_id": "koinon:person:youtube_marketingmei",
    "person_id_note": null,
    "other_accounts": [
      {
        "platform": "youtube",
        "handle": "marketingmei",
        "url": "https://koinonlink.com/kol/youtube/marketingmei"
      }
    ],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 114561,
    "following": 30,
    "posts_total": null,
    "posts_observed": 3,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "kol"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": null,
    "topics": [
      "Meta ads campaign structure for scaling",
      "creative testing and why ads win",
      "funnel proofing and audience coverage",
      "diagnosing CAC and funnel leaks",
      "agency vs in-house performance issues"
    ],
    "category": "software",
    "category_label": "Software",
    "subcategory": "martech",
    "subcategory_label": "Marketing & growth tech",
    "category_confidence": 0.95,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Meta ads performance marketers and agency practitioners running and scaling paid social campaigns",
    "roles": [
      "ads"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "not understanding exactly why certain ads win so they scale the wrong ones",
      "hitting unexplained scaling ceilings despite increasing spend and creative volume",
      "funnels leaking money at unknown stages because teams skip proper diagnostics",
      "wasting budget on MOF/BOF creatives that ignore top-of-funnel audience segments"
    ],
    "posts_analysed": 31,
    "confidence": 0.75
  },
  "commercial": {
    "audience_buyer_fit": 0.8,
    "promotion_intent": 0.7,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 58,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 58,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "B",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "tiktok_marketingmei#903c166e",
      "type": "creator_content",
      "excerpt": "original sound - marketingmei",
      "source_url": "https://www.tiktok.com/@marketingmei",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_marketingmei#44ffe7c2",
      "type": "creator_content",
      "excerpt": "Check out Mei’s video! #TikTok >",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_marketingmei#99b6a856",
      "type": "creator_content",
      "excerpt": "@Mei @Mei",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_marketingmei#69190d27",
      "type": "creator_content",
      "excerpt": "i spent 11 hours on a creative brief and i don't know if words are real anymore. if you're not hunting customer pain points like a heat-seeking missile, you're not going deep enough.",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_marketingmei#f8ef9fd3",
      "type": "creator_content",
      "excerpt": "\"make more like your winning ads\" is not a real strategy. if you don't know exactly why an ad \"won,\" you will scale the wrong thing, every single time.",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_marketingmei#ce404ddb",
      "type": "creator_content",
      "excerpt": "Replying to @designercalledade the incompetence is an epidemic. it’s wild how agencies are gaslighting brands while delivering negative value.",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_marketingmei#0a5b8b31",
      "type": "creator_content",
      "excerpt": "hot take: the reason you can’t scale has nothing to do with targeting, spend, or creative output.  you’re hitting a ceiling you don’t even know exists",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_marketingmei#682dbeed",
      "type": "creator_content",
      "excerpt": "Beep (2 seconds)",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 38,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 38,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 38,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 38,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 0,
    "generated_at": "2026-09-02T14:59:03.323Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/tiktok",
    "category_entity": "https://koinonlink.com/product-category/software"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=tiktok_marketingmei",
    "removal_url": "https://koinonlink.com/claim?k=tiktok_marketingmei"
  }
}