{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:tiktok_mattfarmerai",
  "url": "https://koinonlink.com/kol/tiktok/mattfarmerai",
  "alternate": {
    "html": "https://koinonlink.com/kol/tiktok/mattfarmerai",
    "json": "https://koinonlink.com/kol/tiktok/mattfarmerai.json",
    "markdown": "https://koinonlink.com/kol/tiktok/mattfarmerai.md"
  },
  "identity": {
    "display_name": "Matt Farmer | AI & Marketing",
    "handle": "mattfarmerai",
    "platform": "tiktok",
    "platform_url": "https://www.tiktok.com/@mattfarmerai",
    "website": null,
    "country": "CA",
    "country_name": "Canada",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 164070,
    "following": 485,
    "posts_total": null,
    "posts_observed": 99,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "kol"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "",
    "topics": [
      "AI video generators and text-to-video tools",
      "AI ad creation platforms (Predis, Creatify, HeyGen)",
      "AI productivity and automation tools",
      "No-code/AI coding for business apps",
      "TikTok and short-form video marketing trends"
    ],
    "topics_en": [
      "AI video generators and text-to-video tools",
      "AI ad creation platforms (Predis, Creatify, HeyGen)",
      "AI productivity and automation tools",
      "No-code/AI coding for business apps",
      "TikTok and short-form video marketing trends"
    ],
    "topics_zh": [
      "AI 视频生成器与文本转视频工具",
      "AI 广告创作平台 (Predis, Creatify, HeyGen)",
      "AI 效率与自动化工具",
      "无代码/AI 商业应用开发",
      "TikTok 与短视频营销趋势"
    ],
    "category": "ecommerce",
    "category_label": "E-commerce / DTC",
    "subcategory": "ecom_ads",
    "subcategory_label": "E-commerce ads & growth",
    "category_confidence": 0.9,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Marketers, small business owners and content creators focused on AI-powered video ads, TikTok content and marketing automation",
    "roles": [
      "ads"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Producing video ads and content quickly without a full production team",
      "Keeping up with dozens of new AI video and marketing tools each month",
      "High costs and time spent on ad creative testing and iteration",
      "Finding AI tools that reliably generate on-brand, high-converting output"
    ],
    "posts_analysed": 84,
    "confidence": 0.9
  },
  "commercial": {
    "audience_buyer_fit": 0.8,
    "promotion_intent": 0.9,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 58,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 58,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "B",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "tiktok_mattfarmerai#e937b456",
      "type": "creator_content",
      "excerpt": "warmwind OS Launched Today - An AI Operating System with Cloud Workers That Run 24/7 🤖 #aitools #aiagents #automation #artificialintelligence #ai",
      "source_url": "https://www.tiktok.com/@mattfarmerai",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_mattfarmerai#ce356235",
      "type": "creator_content",
      "excerpt": "original sound - mattfarmerai",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_mattfarmerai#fc9ad90e",
      "type": "creator_content",
      "excerpt": "It is a becoming a big trend on TikTok now! Click here: aitools",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_mattfarmerai#47c4bf18",
      "type": "creator_content",
      "excerpt": "Check out Matt Farmer | AI & Marketing’s video! #TikTok >",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_mattfarmerai#6b7e645e",
      "type": "creator_content",
      "excerpt": "Search:",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_mattfarmerai#0d2be1ee",
      "type": "creator_content",
      "excerpt": "warmind ai",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_mattfarmerai#7cf5c4f5",
      "type": "creator_content",
      "excerpt": "Seedance 2.5 is now live globally, including the US, on Dreamina 🤯 The complete Seedance lineup at the lowest price across all platforms. A 30-second clip costs $0.78 vs $3.21 elsewhere, 76% less. #Dreamina #DreaminaPartner #DreaminaSeedance25 #aitools #aivideo",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_mattfarmerai#78b5b964",
      "type": "creator_content",
      "excerpt": "MiniMax H3 is the Most Powerful AI Video Generator for the Price 🤯 #hailuoai #MiniMaxH3 #hailuo #H3 #minimaxdesign",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 29,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 29,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 29,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 2,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 2,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 2,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 2,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 29,
    "generated_at": "2026-09-04T01:21:17.140Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/tiktok",
    "category_entity": "https://koinonlink.com/product-category/ecommerce"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=tiktok_mattfarmerai",
    "removal_url": "https://koinonlink.com/claim?k=tiktok_mattfarmerai"
  }
}