{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:tiktok_melrobbins",
  "url": "https://koinonlink.com/kol/tiktok/melrobbins",
  "alternate": {
    "html": "https://koinonlink.com/kol/tiktok/melrobbins",
    "json": "https://koinonlink.com/kol/tiktok/melrobbins.json",
    "markdown": "https://koinonlink.com/kol/tiktok/melrobbins.md"
  },
  "identity": {
    "display_name": "Mel Robbins",
    "handle": "melrobbins",
    "platform": "tiktok",
    "platform_url": "https://www.tiktok.com/@melrobbins",
    "website": "Linktr.ee/melrobbins",
    "country": "US",
    "country_name": "United States",
    "location_text": null,
    "entity_type": "creator",
    "person_id": "koinon:person:youtube_melrobbins",
    "person_id_note": null,
    "other_accounts": [
      {
        "platform": "youtube",
        "handle": "melrobbins",
        "url": "https://koinonlink.com/kol/youtube/melrobbins"
      }
    ],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 5870602,
    "following": 47,
    "posts_total": null,
    "posts_observed": 5,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "kol"
  },
  "engagement": {
    "status": "average_measured",
    "engagement_rate": 0.10434,
    "engagement_rate_basis": "average_interactions_per_view",
    "posts_in_average": 10,
    "avg_views_per_post": 4580474,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": 477949,
    "best_post_interactions": 2580936,
    "measurement_source": "tiktok_posts_mean",
    "measurement_formula": "digg + comment + share, mean over observed posts, divided by the mean play count of those same posts — on TikTok the algorithmic feed decides reach, so followers are not the denominator that describes what share of an audience engaged",
    "comparable_pool": "view_based_interactions",
    "status_note": "engagement_rate is a MEAN over the posts we observed (posts_in_average says how many).",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "Author, Podcaster, Friend\n💚 The LET THEM Theory\n🎧 The Mel Robbins Podcast\n💡 Co-founder Pure Genius Protein",
    "topics": [
      "Let Them Theory",
      "5 Second Rule",
      "情绪管理与情感智力",
      "营养、睡眠与衰老科学",
      "女性健康（更年期、PCOS等）",
      "人生目的与幸福感"
    ],
    "topics_en": [
      "Let Them Theory",
      "5 Second Rule",
      "Emotional management and emotional intelligence",
      "Nutrition, sleep, and aging science",
      "Women's health (menopause, PCOS, etc.)",
      "Life purpose and happiness"
    ],
    "topics_zh": [
      "Let Them Theory",
      "5 Second Rule",
      "情绪管理与情感智力",
      "营养、睡眠与衰老科学",
      "女性健康（更年期、PCOS等）",
      "人生目的与幸福感"
    ],
    "category": "software",
    "category_label": "Software",
    "subcategory": null,
    "subcategory_label": null,
    "category_confidence": 0.95,
    "category_source": "derived_from_discovery_path"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "General consumers, especially adult audiences seeking self-improvement, mental well-being, and lifestyle optimization (with a higher proportion of women)",
    "roles": [
      "consumer",
      "general_ai"
    ],
    "seniority": "consumer",
    "pain_points": [
      "Stuck in anxiety, negative emotions, or overthinking",
      "Struggling to stick to good habits or overcome procrastination and hitting snooze",
      "Overthinking others' behavior or mixed signals in relationships",
      "Feeling uneasy about life transitions like perimenopause, aging, and healthy aging"
    ],
    "posts_analysed": 100,
    "confidence": 0.9
  },
  "commercial": {
    "audience_buyer_fit": 0.2,
    "promotion_intent": 0.1,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 58,
    "authenticity_basis": "engagement_observed",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 58,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "tiktok_melrobbins#88c8e02c",
      "type": "creator_content",
      "excerpt": "Stop wasting energy on trying to get other people to meet YOUR expectations. Instead, try using the “Let Them Theory.” 💥 Listen now on the #melrobbinspodcast!! “The “Let Them Theory”: A Life Changing Mindset Hack That 15 Million People Can’t Stop Talking About” 🔗 in bio #melrob",
      "source_url": "https://www.tiktok.com/@melrobbins",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_melrobbins#27decfa0",
      "type": "creator_content",
      "excerpt": "original sound - melrobbins",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_melrobbins#a88b7923",
      "type": "creator_content",
      "excerpt": "It is a becoming a big trend on TikTok now! Click here: melrobbinspodcast",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_melrobbins#d6a4d5c3",
      "type": "creator_content",
      "excerpt": "Check out Mel Robbins’s video! #TikTok >",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_melrobbins#6b7e645e",
      "type": "creator_content",
      "excerpt": "Search:",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_melrobbins#4bd5f41c",
      "type": "creator_content",
      "excerpt": "let them theory by mel robbins",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_melrobbins#e81fd4b5",
      "type": "creator_content",
      "excerpt": "Episode 40 | STOP hitting the snooze button! ⏰ You know that you should get up when your #alarm rings, BUT did you know that there are science-backed reasons why the #snoozebutton is RUINING your day?! Yup. That’s right. You might think you’re doing yourself a fa",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 33,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 33,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 33,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 33,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 33,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 33,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 33,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 33,
    "generated_at": "2026-09-04T02:22:23.791Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/tiktok",
    "category_entity": "https://koinonlink.com/product-category/software"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=tiktok_melrobbins",
    "removal_url": "https://koinonlink.com/claim?k=tiktok_melrobbins"
  }
}