# Michal | Ads Expert | 🇬🇧 (@michal_digital_marketer) on tiktok

- id: koinon:creator:tiktok_michal_digital_marketer
- url: https://koinonlink.com/kol/tiktok/michal_digital_marketer
- schema_version: 1.3

## Identity
- platform: tiktok
- handle: michal_digital_marketer
- platform_url: https://www.tiktok.com/@michal_digital_marketer
- website: https://linktr.ee/michal_digital_marketer
- country: United Kingdom
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 23714
- following: 46
- posts_observed: 3
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Meta ads account structure and scaling, Winning creatives for DTC/supplement/skincare brands, Troubleshooting performance issues like CPA/ROAS, Campaign setup for small budgets and multiple products, Founder ads and creative testing strategies

## Audience (inferred)
- status: present
- description: Meta/Facebook ads practitioners running campaigns for eCommerce DTC brands, especially supplements and skincare
- roles: ads
- seniority: practitioner
- pain_points: CPA increasing or ROAS dropping when scaling, Creative fatigue and new ads not spending, Difficulty structuring accounts for multiple products or testing, Choosing between CBO/ABO and audience/creative targeting
- posts_analysed: 95
- confidence: 0.9

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 49
- authenticity_basis: profile_shape_only
- credibility_score: 49
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_michal_digital_marketer#7d499d4e] Facebook ads account structure for Andromeda  #facebookads #facebookadstips #facebookadvertising #digitalmarketing #facebookadstrategy (https://www.tiktok.com/@michal_digital_marketer)
- [tiktok_michal_digital_marketer#ff894bba] original sound - michal_digital_marketer
- [tiktok_michal_digital_marketer#a7455136] It is a becoming a big trend on TikTok now! Click here: facebookads
- [tiktok_michal_digital_marketer#d0150a58] Check out Michal | Ads Expert | 🇬🇧’s video! #TikTok >
- [tiktok_michal_digital_marketer#34193119] Link in bio if you need creative templates! #digitalmarketing #facebookads #facebookadsstrategy #fbads #facebookadstips
- [tiktok_michal_digital_marketer#7f8f2fca] Come Inside Of My Heart
- [tiktok_michal_digital_marketer#45969dce] 11 Styles Of Faceboo Ads Creatives
- [tiktok_michal_digital_marketer#68729085] Try them out! #digitalmarketing #business #facebookads #facebookadstips #facebookadvertising #ecommerce

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=28, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=28, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=28, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=4, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=4, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=4, method=platform_profile

## Freshness
- profile_checked_days_ago: 4
- content_analysed_days_ago: 0
- audience_updated_days_ago: 28

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_michal_digital_marketer
- Request removal: https://koinonlink.com/claim?k=tiktok_michal_digital_marketer
- Terms: https://koinonlink.com/for-ai