{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:tiktok_michelle_mancia",
  "url": "https://koinonlink.com/kol/tiktok/michelle_mancia",
  "alternate": {
    "html": "https://koinonlink.com/kol/tiktok/michelle_mancia",
    "json": "https://koinonlink.com/kol/tiktok/michelle_mancia.json",
    "markdown": "https://koinonlink.com/kol/tiktok/michelle_mancia.md"
  },
  "identity": {
    "display_name": "MichelleMancia_UtahRealtor",
    "handle": "michelle_mancia",
    "platform": "tiktok",
    "platform_url": "https://www.tiktok.com/@michelle_mancia",
    "website": "calendly.com/michellemancia501/30min",
    "country": "US",
    "country_name": "United States",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 4844,
    "following": 1483,
    "posts_total": null,
    "posts_observed": 2,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "nano"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "Utah Realtor\n⬇️ Book your FREE consultation",
    "topics": [
      "Real estate showings and open houses",
      "Financial literacy for kids and families",
      "Side hustle mindset and entrepreneurship",
      "Mom life and personal empowerment",
      "Daily routines and wellness habits",
      "Latina identity and cultural pride"
    ],
    "topics_en": [
      "Real estate showings and open houses",
      "Financial literacy for kids and families",
      "Side hustle mindset and entrepreneurship",
      "Mom life and personal empowerment",
      "Daily routines and wellness habits",
      "Latina identity and cultural pride"
    ],
    "topics_zh": [
      "房产展示与开放日",
      "儿童及家庭财商教育",
      "副业思维与创业",
      "妈妈生活与个人赋能",
      "日常作息与健康习惯",
      "拉丁裔身份与文化自豪"
    ],
    "category": "lifestyle",
    "category_label": "Lifestyle",
    "subcategory": "parenting",
    "subcategory_label": "Parenting & kids",
    "category_confidence": 0.85,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Utah-based real estate agents, part-time entrepreneurs, and Latina moms interested in financial literacy and side hustles",
    "roles": [
      "ecom_ops"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Struggling to balance real estate work with parenting and personal wellness routines",
      "Finding it hard to stand out in a competitive local market like Utah",
      "Need practical, low-friction tools to manage daily tasks (e.g., open house prep, client follow-ups)",
      "Lack of confidence in building a personal brand as a solo agent or mompreneur"
    ],
    "posts_analysed": 40,
    "confidence": 0.75
  },
  "commercial": {
    "audience_buyer_fit": 0.4,
    "promotion_intent": 0.2,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 32,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 32,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "tiktok_michelle_mancia#cfcf85da",
      "type": "creator_content",
      "excerpt": "The owner of Crumbl Cookies started with a business idea. Now… this is home. Your business could change your life too. Start building today and don’t underestimate the power of good credit. 💳 #utah #startingabusiness #buildingwealth #utahrealtor",
      "source_url": "https://www.tiktok.com/@michelle_mancia",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_michelle_mancia#38aac2fc",
      "type": "creator_content",
      "excerpt": "original sound - bruce0509",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_michelle_mancia#7f88f4b3",
      "type": "creator_content",
      "excerpt": "Oh la la amour",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_michelle_mancia#b8576be0",
      "type": "creator_content",
      "excerpt": "It is a becoming a big trend on TikTok now! Click here: utah",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_michelle_mancia#da796f07",
      "type": "creator_content",
      "excerpt": "Check out MichelleMancia_UtahRealtor’s video! #TikTok >",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_michelle_mancia#0ebe6c1e",
      "type": "creator_content",
      "excerpt": "One of the greatest gifts we can give our children is financial education. Today my son opened his second bank account, and I’m proud to teach him the importance of saving, budgeting, and planning for his future. Small lessons today can create big opportunities tomorrow. 💳 #fina",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_michelle_mancia#5841494b",
      "type": "creator_content",
      "excerpt": "The Business",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_michelle_mancia#167d5d48",
      "type": "creator_content",
      "excerpt": "Join the #Finan",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 24,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 24,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 24,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 24,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 0,
    "generated_at": "2026-09-06T03:20:44.377Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/tiktok",
    "category_entity": "https://koinonlink.com/product-category/lifestyle"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=tiktok_michelle_mancia",
    "removal_url": "https://koinonlink.com/claim?k=tiktok_michelle_mancia"
  }
}