# Mauro Cantú | IA & Data (@novatecs_excel) on tiktok

- id: koinon:creator:tiktok_novatecs_excel
- url: https://koinonlink.com/kol/tiktok/novatecs_excel
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: novatecs_excel
- platform_url: https://www.tiktok.com/@novatecs_excel
- website: https://novatecscourses.com/link-in-bio
- country: Mexico
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 2774753
- following: 99
- posts_total: 358
- posts_observed: 111
- verified: false
- size_tier: kol

## Engagement
- status: average_measured
- engagement_rate: 0.09239
- engagement_rate_basis: average_interactions_per_view
- posts_in_average: 10
- avg_interactions_per_post: 411697
- best_post_interactions: 3551639
- measurement_source: tiktok_posts_mean
- measurement_formula: digg + comment + share, mean over observed posts, divided by the mean play count of those same posts — on TikTok the algorithmic feed decides reach, so followers are not the denominator that describes what share of an audience engaged
- comparable_pool: view_based_interactions
- status_note: engagement_rate is a MEAN over the posts we observed (posts_in_average says how many).
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: ai_tools
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Trucos y funciones avanzadas de Excel, Integración de IA (Claude, Gemini) en Excel y Microsoft 365, Dashboards inteligentes y visualizaciones dinámicas, Automatización con Power Query y agentes de IA, Comparaciones y tier lists de herramientas de IA
- bio: Excel, IA y más... 😎

## Audience (inferred)
- status: present
- description: Profesionales hispanohablantes que usan Excel diariamente en entornos laborales (analistas, administrativos y roles de datos/operaciones)
- roles: data
- seniority: practitioner
- pain_points: Tareas repetitivas y manuales en Excel que consumen mucho tiempo, Dificultad para integrar IA de forma práctica en procesos reales de trabajo, Crear dashboards, Gantt y reportes dinámicos sin herramientas avanzadas, Mantenerse al día con nuevos modelos de IA (Claude, Gemini) aplicados a Excel
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.7
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 66
- authenticity_basis: engagement_observed
- credibility_score: 66
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_novatecs_excel#05d6a4fb] El Duolingo del Excel se actualizó! #dataking (https://www.tiktok.com/@novatecs_excel)
- [tiktok_novatecs_excel#a3ad7047] Walking Around - Instrumental Version
- [tiktok_novatecs_excel#1cbbf31d] It is a becoming a big trend on TikTok now! Click here: dataking
- [tiktok_novatecs_excel#2f4ccd99] Check out Mauro Cantú | IA & Data’s video! #TikTok >
- [tiktok_novatecs_excel#1ac99450] Control de asistencia en #excel 😮‍💨
- [tiktok_novatecs_excel#8cf75624] Funk It Up
- [tiktok_novatecs_excel#d5342418] Así siiii😎 Representación de barra en #Excel 🤯 #AprendeEnTikTok #fyp #fypシ #exceltips #exceltrucos #trucos #trucosrapidos #microsoft #tuto #tutorial #aprenderexcel
- [tiktok_novatecs_excel#84e6bfc9] Ashes

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=71, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=71, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=71, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=71, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=71, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=92, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=71, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=92, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=92, method=platform_profile

## Freshness
- profile_checked_days_ago: 92
- content_analysed_days_ago: 71
- audience_updated_days_ago: 71

## AI retrieval
- indexing_requests: 15
- user_triggered_requests: 1
- last_user_triggered_day: 2026-09-15
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_novatecs_excel
- Request removal: https://koinonlink.com/claim?k=tiktok_novatecs_excel
- Terms: https://koinonlink.com/for-ai