# Matt Bell (@officialmattbell) on tiktok

- id: koinon:creator:tiktok_officialmattbell
- url: https://koinonlink.com/kol/tiktok/officialmattbell
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: officialmattbell
- platform_url: https://www.tiktok.com/@officialmattbell
- website: mbellmedia.com/free-audit
- country: United Kingdom
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 34805
- following: 1543
- posts_observed: 3
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Meta ads optimization and scaling tactics, Ad creative testing and static vs video performance, Attribution tools and first-party audiences, Campaign structure, budget allocation and retargeting, Using AI tools like Claude for Meta reporting, Finding ad creative ideas from TikTok/Reddit and influencer 

## Audience (inferred)
- status: present
- description: Meta/Facebook ads practitioners and ecom paid acquisition managers running ad accounts for brands or agencies
- roles: ads
- seniority: practitioner
- pain_points: Meta ads underperforming with no obvious reason and limited reach despite high spend, Inaccurate or delayed attribution making ROAS and profitability hard to measure, Creative testing fatigue and deciding between static vs video or UGC, Platform changes (ASC, Andromeda, creative enhancements) breaking existing campaign structures
- posts_analysed: 80
- confidence: 0.9

## Commercial (inferred)
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 51
- authenticity_basis: profile_shape_only
- credibility_score: 51
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=70, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=70, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=70, method=llm_persona_from_recent_content
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=64, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=70, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=64, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=64, method=platform_profile

## Freshness
- profile_checked_days_ago: 64
- content_analysed_days_ago: 70
- audience_updated_days_ago: 70

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_officialmattbell
- Request removal: https://koinonlink.com/claim?k=tiktok_officialmattbell
- Terms: https://koinonlink.com/for-ai