# Matt Henry (@officialmatthenry) on tiktok

- id: koinon:creator:tiktok_officialmatthenry
- url: https://koinonlink.com/kol/tiktok/officialmatthenry
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: officialmatthenry
- platform_url: https://www.tiktok.com/@officialmatthenry
- website: https://matt.officialmatthenry.com/empiremaker
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 289012
- following: 363
- posts_observed: 13
- verified: false
- size_tier: kol

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: Digital and affiliate marketing for beginners, Personal transition stories from broke to online income, Motivational advice against settling and lifestyle creep, Warnings about scams and fake gurus, Simple automated online business models without inventory or
- bio: Digital Income Coach
Helping motivated people earn online
Delivery Driver ➡️ 💰117K first year
Get started with mentorship 👇

## Audience (inferred)
- status: present
- description: Middle-aged Gen X workers (40s-50s) stuck in traditional jobs like delivery or service roles, seeking beginner-friendly ways to earn online income
- roles: none
- seniority: learner
- pain_points: Feeling financially tight no matter how hard they work or how many years they've shown up, Believing they're too old or lack tech skills to start making money online, Falling for or worrying about scams while trying to find legitimate online opportunities, Struggling with lifestyle creep and the exhaustion of doing everything 'right' without getting ahead
- posts_analysed: 54
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.7
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 58
- authenticity_basis: profile_shape_only
- credibility_score: 58
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_officialmatthenry#038a5ce6] 🚨WARNING: Watch Out For Fake Matt Henrys! Please be cautious of people pretending to be me!  They follow my followers and try to sell crypto, forex, and other nonsense by messaging you. Unfortunately, they often block me so I can’t report them. 👉 Scámmers often misspell my name (https://www.tiktok.com/@officialmatthenry)
- [tiktok_officialmatthenry#36c6dca2] URL: 🔹 Instagram & TikTok: @officialmatthenry 🔹 Facebook: facebook

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=58, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=58, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=72, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=58, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=72, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=72, method=platform_profile

## Freshness
- profile_checked_days_ago: 72
- content_analysed_days_ago: 58
- audience_updated_days_ago: 58

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_officialmatthenry
- Request removal: https://koinonlink.com/claim?k=tiktok_officialmatthenry
- Terms: https://koinonlink.com/for-ai