# Rachel Kwon (@rachelheheh) on tiktok

- id: koinon:creator:tiktok_rachelheheh
- url: https://koinonlink.com/kol/tiktok/rachelheheh
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: rachelheheh
- platform_url: https://www.tiktok.com/@rachelheheh
- website: https://hoo.be/rachelheheh
- country: South Korea
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 944880
- following: 198
- posts_observed: 1
- verified: false
- size_tier: kol

## Engagement
- status: average_measured
- engagement_rate: 0.1037
- engagement_rate_basis: average_interactions_per_view
- posts_in_average: 10
- avg_interactions_per_post: 6797
- best_post_interactions: 39233
- measurement_source: tiktok_posts_mean
- measurement_formula: digg + comment + share, mean over observed posts, divided by the mean play count of those same posts — on TikTok the algorithmic feed decides reach, so followers are not the denominator that describes what share of an audience engaged
- comparable_pool: view_based_interactions
- status_note: engagement_rate is a MEAN over the posts we observed (posts_in_average says how many).
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: dtc_brand
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: K-beauty product reviews and routines, Skincare ingredients like retinal and gua sha, Haircare and glass hair treatments, Personal life including marriage, twins and family, Weddings and travel in Korea
- bio: 📍🇰🇷🇺🇸
YouTube: Rachel Kwon
💌[contact removed]

## Audience (inferred)
- status: present
- description: Young women interested in K-beauty routines, skincare, haircare and following a Korean-American influencer's personal life updates
- roles: consumer
- seniority: consumer
- pain_points: Finding effective affordable K-beauty products that actually work, Achieving glass skin or hair without salon visits, Dealing with aging concerns like fine lines or dullness, Keeping up with trending beauty techniques like lash perms or gua sha
- posts_analysed: 100
- confidence: 0.9

## Commercial (inferred)
- audience_buyer_fit: 0.7
- promotion_intent: 0.5
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 58
- authenticity_basis: engagement_observed
- credibility_score: 58
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_rachelheheh#d9a394bc] crazy lore drop while doing my everyday makeup  Products used: @DALBA spray serum @cliocosmetics_global kill cover cushion 19c @Peripera double longwear concealer 0.5 fair  @House of Hur ampoule blush 06  @SACHEUbeauty lip liner stain 01 noohde @HEMEKO A.chi layer step palette @C (https://www.tiktok.com/@rachelheheh)
- [tiktok_rachelheheh#d8af9120] original sound - rachelheheh
- [tiktok_rachelheheh#e7550caf] It is a becoming a big trend on TikTok now! Click here: kbeautymakeup
- [tiktok_rachelheheh#474a9431] Check out Rachel Kwon’s video! #TikTok >
- [tiktok_rachelheheh#d347593f] Post your GRWM to win up to $1,500
- [tiktok_rachelheheh#6b7e645e] Search:
- [tiktok_rachelheheh#04347023] rachel kwon husband
- [tiktok_rachelheheh#479f4b00] and a new

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=89, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=76, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=89, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=89, method=platform_profile

## Freshness
- profile_checked_days_ago: 89
- content_analysed_days_ago: 76
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_rachelheheh
- Request removal: https://koinonlink.com/claim?k=tiktok_rachelheheh
- Terms: https://koinonlink.com/for-ai