# ROOTS MARKETING AGENCY (@rootsmarketingagency) on tiktok

- id: koinon:creator:tiktok_rootsmarketingagency
- url: https://koinonlink.com/kol/tiktok/rootsmarketingagency
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: rootsmarketingagency
- platform_url: https://www.tiktok.com/@rootsmarketingagency
- website: https://www.rootsmarketingagency.com
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 45370
- following: 2093
- posts_total: 1233
- posts_observed: 5
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: entertainment
- subcategory: edu_science
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: Instagram updates and new features, Content creation tools and tutorials (Canva, CapCut), Social media trends and strategy, Behind-the-scenes agency and client shoots, Tips for boosting engagement and reach
- bio: NYC digital marketing agency 🤝🏼
💌EMAIL US TO WORK TOGETHER

## Audience (inferred)
- status: present
- description: Social media managers, content creators and small business marketers seeking platform tips and content production advice
- roles: content
- seniority: practitioner
- pain_points: Keeping up with frequent Instagram and TikTok feature changes, Producing consistent high-volume content without burning out, Finding quick, effective tools for editing and design, Standing out while following algorithm-driven trends
- posts_analysed: 100
- confidence: 0.9

## Commercial (inferred)
- audience_buyer_fit: 1
- promotion_intent: 1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 61
- authenticity_basis: profile_shape_only
- credibility_score: 61
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_rootsmarketingagency#4f6ce03d] New Instagram update - multiple captions!! This is great for boosting engagement & time spent on your post 👀 #socialmediamarketing #socialmediatips #socialmediamanager #instagramupdate #instagramtips (https://www.tiktok.com/@rootsmarketingagency)
- [tiktok_rootsmarketingagency#16634089] original sound - rootsmarketingagency
- [tiktok_rootsmarketingagency#8993540a] It is a becoming a big trend on TikTok now! Click here: socialmediamarketing
- [tiktok_rootsmarketingagency#da0c4845] Check out ROOTS MARKETING AGENCY’s video! #TikTok >
- [tiktok_rootsmarketingagency#f0da2cf6] Instagrma story LAYERS. Have you all used this yet?? #instagramtips #socialmediatips #instagramhack
- [tiktok_rootsmarketingagency#c151b644] Putting our cofounder, Rachel, to the test!  #socialmediamarketing #officeculture #nycmarketing #nycmarketingagency #marketingagency
- [tiktok_rootsmarketingagency#fd1b2991] Glitter sound 02
- [tiktok_rootsmarketingagency#b40981aa] magic

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.9, freshness_days=75, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.9, freshness_days=75, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.9, freshness_days=75, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=75, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=75, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=93, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=75, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=93, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=93, method=platform_profile

## Freshness
- profile_checked_days_ago: 93
- content_analysed_days_ago: 75
- audience_updated_days_ago: 75

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_rootsmarketingagency
- Request removal: https://koinonlink.com/claim?k=tiktok_rootsmarketingagency
- Terms: https://koinonlink.com/for-ai