# So What Strategy (@sowhatstrat) on tiktok

- id: koinon:creator:tiktok_sowhatstrat
- url: https://koinonlink.com/kol/tiktok/sowhatstrat
- schema_version: 1.4

## Identity
- platform: tiktok
- handle: sowhatstrat
- platform_url: https://www.tiktok.com/@sowhatstrat
- website: linktr.ee/sowhatstrat
- country: United Kingdom
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 2382
- following: 293
- posts_observed: 1
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.8
- category_source: derived_from_recent_content
- topics: Social media strategy for SMMs, Socials SOS 3-month programme, Planning ahead vs reactive posting, Strategy sessions and checklists, Consistent weekly posting across channels
- bio: Your strategy school! 📚✏️✨
Sign up for Socials SOS ⬇️

## Audience (inferred)
- status: present
- description: Social Media Managers and founders running their own channels, mainly practitioners trying to turn posting into leads and higher income
- roles: content
- seniority: practitioner
- pain_points: Making only £2k/month instead of £10k from SMM work, Posting randomly with no leads coming in for months, Scrambling to create content same day with no plan, Content chaos and winging it instead of structured strategy
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.7
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 36
- authenticity_basis: profile_shape_only
- credibility_score: 36
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_sowhatstrat#2251a591] Social Media Managers 📣 Strategy is the difference between making £2k/month and making £10k/month... Most people think strategy = content ideas or a calendar (it’s not). Are you doing strategy work but not charging for it? Managing socials without a clear long-term plan? Want to (https://www.tiktok.com/@sowhatstrat)
- [tiktok_sowhatstrat#b189edf3] original sound - sowhatstrat
- [tiktok_sowhatstrat#78a4006a] It is a becoming a big trend on TikTok now! Click here: socialmediamanagement
- [tiktok_sowhatstrat#561a3e2c] Check out So What Strategy’s video! #TikTok >
- [tiktok_sowhatstrat#6b7e645e] Search:
- [tiktok_sowhatstrat#6b623a72] social media strategy p

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=58, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=58, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=58, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=106, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=58, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=106, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=106, method=platform_profile

## Freshness
- profile_checked_days_ago: 106
- content_analysed_days_ago: 58
- audience_updated_days_ago: 58

## AI retrieval
- indexing_requests: 7
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_sowhatstrat
- Request removal: https://koinonlink.com/claim?k=tiktok_sowhatstrat
- Terms: https://koinonlink.com/for-ai