# @sumupbr (@sumupbr) on tiktok

- id: koinon:creator:tiktok_sumupbr
- url: https://koinonlink.com/kol/tiktok/sumupbr
- schema_version: 1.3

## Identity
- platform: tiktok
- handle: sumupbr
- platform_url: https://www.tiktok.com/@sumupbr
- country: Brazil
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 186318
- posts_total: 893
- posts_observed: 2
- verified: false
- size_tier: kol

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: fintech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Affordable point-of-sale hardware (SumUp Smart/Solo), Cashback and promotional offers for payment devices, Simplifying payment processing for small businesses, Increasing sales and profitability through better tools, Local business growth and financial management tips

## Audience (inferred)
- status: present
- description: Small business owners and micro-entrepreneurs in Brazil, especially those in retail, food service, and local commerce looking for affordable, all-in-one payment solutions
- roles: ecom_ops
- seniority: practitioner
- pain_points: Struggling with high payment processing costs and low profit margins from sales, Having difficulty managing cash flow and tracking daily revenue, Frustrated by complex or unreliable payment systems that slow down transactions, Lacking clear, affordable tools to grow their business without added operational burden
- posts_analysed: 40
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.2
- promotion_intent: 0.3
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 66
- authenticity_basis: profile_shape_only
- credibility_score: 66
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [tiktok_sumupbr#1536d352] Tem crédito. Tem maquininha. Tem Pix. Tem conta. Tem dinheiro na hora. Tem SumUp do começo ao fim do seu dia. Completa pra você crescer. Tamo junto! (https://www.tiktok.com/@sumupbr)
- [tiktok_sumupbr#3407c63d] original sound - sumupbr
- [tiktok_sumupbr#8e1e04ab] Check out @sumupbr’s video! #TikTok >
- [tiktok_sumupbr#3164d5fe] Será que você sabe tudo que a SumUp têm pra te oferecer? 🤔 Assista até o final para descobrir 👀
- [tiktok_sumupbr#6b2fa4b7] Upbeat Funk
- [tiktok_sumupbr#b529ceb4] SumUp Smart A maquininha perfeita pro seu negócio. Onde você estiver.
- [tiktok_sumupbr#e394ec81] Forró do Interior
- [tiktok_sumupbr#c10b0b7a] Isso está acabando com os pequenos negócios 😱 Assista até o final para não atrapalhar suas vendas 🤑

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=0, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=46, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=46, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=46, method=platform_profile

## Freshness
- profile_checked_days_ago: 46
- content_analysed_days_ago: 0
- audience_updated_days_ago: 0

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=tiktok_sumupbr
- Request removal: https://koinonlink.com/claim?k=tiktok_sumupbr
- Terms: https://koinonlink.com/for-ai