{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:tiktok_thetrevorcrump",
  "url": "https://koinonlink.com/kol/tiktok/thetrevorcrump",
  "alternate": {
    "html": "https://koinonlink.com/kol/tiktok/thetrevorcrump",
    "json": "https://koinonlink.com/kol/tiktok/thetrevorcrump.json",
    "markdown": "https://koinonlink.com/kol/tiktok/thetrevorcrump.md"
  },
  "identity": {
    "display_name": "Trevor Crump💡DTC Marketing",
    "handle": "thetrevorcrump",
    "platform": "tiktok",
    "platform_url": "https://www.tiktok.com/@thetrevorcrump",
    "website": null,
    "country": "US",
    "country_name": "United States",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 69352,
    "following": 243,
    "posts_total": null,
    "posts_observed": 50,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "koc"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "",
    "topics": [
      "DTC/ecom brand differentiation and positioning",
      "Organic content and founder-driven social strategy",
      "Paid ads vs top-of-funnel organic balance",
      "Real brand case studies (IM8, Nike, etc.)",
      "Avoiding outdated marketing tactics and AI pitfalls",
      "Scaling from $1M to $10M+"
    ],
    "topics_en": [
      "DTC/ecom brand differentiation and positioning",
      "Organic content and founder-driven social strategy",
      "Paid ads vs top-of-funnel organic balance",
      "Real brand case studies (IM8, Nike, etc.)",
      "Avoiding outdated marketing tactics and AI pitfalls",
      "Scaling from $1M to $10M+"
    ],
    "topics_zh": [
      "DTC/电商品牌差异化与定位",
      "有机内容与创始人主导的社交策略",
      "付费广告与顶层流量有机平衡",
      "真实品牌案例研究（IM8, Nike 等）",
      "避免过时营销策略和AI陷阱",
      "从100万增长到1000万+"
    ],
    "category": "ecommerce",
    "category_label": "E-commerce / DTC",
    "subcategory": "dtc_brand",
    "subcategory_label": "DTC / own-store brands",
    "category_confidence": 0.95,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "DTC and ecommerce brand founders, owners, and in-house marketers focused on scaling from $1M to $10M+ revenue",
    "roles": [
      "content"
    ],
    "seniority": "decision_maker",
    "pain_points": [
      "Brands blend in and fail to differentiate despite good products",
      "Rising ad costs and CAC with diminishing returns on paid channels",
      "Struggling to create organic content that actually drives growth",
      "Overcomplicating marketing and copying millennial-style tactics that no longer work"
    ],
    "posts_analysed": 86,
    "confidence": 0.9
  },
  "commercial": {
    "audience_buyer_fit": 0.9,
    "promotion_intent": 0.8,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 55,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 55,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "B",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "tiktok_thetrevorcrump#fbc4b45b",
      "type": "creator_content",
      "excerpt": "Most brands don’t fail because their product is bad. They fail because they’re good but not different. If you’re building a DTC or ecommerce brand, this mindset matters more than another tactic. Good gets attention. Different wins. #marketingtips #dtc #ecommerce",
      "source_url": "https://www.tiktok.com/@thetrevorcrump",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_thetrevorcrump#36f32252",
      "type": "creator_content",
      "excerpt": "original sound - thetrevorcrump",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_thetrevorcrump#229830df",
      "type": "creator_content",
      "excerpt": "It is a becoming a big trend on TikTok now! Click here: marketingtips",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_thetrevorcrump#03a27623",
      "type": "creator_content",
      "excerpt": "Check out Trevor Crump💡DTC Marketing’s video! #TikTok >",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_thetrevorcrump#3242af24",
      "type": "creator_content",
      "excerpt": "I teach this lesson once to twice a week to clients and potential clients I’m talking to. It is one of the most important ways to look at how brands can grow and scale their businesses. When you break it down into this simple four step process it makes things seems so much more m",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "tiktok_thetrevorcrump#972b0fc5",
      "type": "creator_content",
      "excerpt": "How is this brand the fastest growi",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 30,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 30,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.9,
      "freshness_days": 30,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 2,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 2,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 2,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 2,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 30,
    "generated_at": "2026-09-03T16:22:09.511Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/tiktok",
    "category_entity": "https://koinonlink.com/product-category/ecommerce"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=tiktok_thetrevorcrump",
    "removal_url": "https://koinonlink.com/claim?k=tiktok_thetrevorcrump"
  }
}