# Anthony Higman (@AnthonyHigman) on x

- id: koinon:creator:x_anthonyhigman
- url: https://koinonlink.com/kol/x/AnthonyHigman
- schema_version: 1.4

## Identity
- platform: x
- handle: AnthonyHigman
- platform_url: https://twitter.com/AnthonyHigman
- website: https://ADSQUIRE.com/
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 2296
- following: 1266
- posts_total: 20593
- posts_observed: 14
- posts_per_day: 9.1
- account_age_days: 2263
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00087
- best_post_interactions: 2
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Google Ads updates, AI in digital advertising, Influencer marketing transparency, Ad tech innovations, PPC strategy, Advertiser compliance
- bio: Obsessed With Digital Marketing. Love Being Creative & Knowing All Of The Angles Of How Ad Tech Works Both Online & In The Real World. Never A Dull Moment!!

## Audience (inferred)
- status: present
- description: Digital marketing professionals focused on paid ads and ad tech, especially those working with Google Ads, AI-driven advertising, and influencer strategies
- roles: ads
- seniority: practitioner
- pain_points: Struggling to keep up with sudden changes in Google Ads policies and features like AI mode integration, Frustrated by undisclosed paid influencer campaigns that distort organic reach and trust, Confused about new ad disclosure requirements in AI-generated or AI-optimized ads
- posts_analysed: 6
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 59
- authenticity_basis: engagement_observed
- credibility_score: 59
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_anthonyhigman#554e2c81] WILD! Seeing Ai Ad Disclosures On PPC Text Map Ads. https://t.co/FgJO6fWTkD (https://twitter.com/AnthonyHigman/status/1869100039676784821)
- [x_anthonyhigman#06d9189c] In Case You Missed It, Google Is Now SERVING Local Services Ads Directly Inside Of Ai Mode And We Are Seeing LSA Leads TRENDING UP! May Be A "Small Test" Not Sure Yet, But Again We Are Seeing A Significant Increase In LSA Leads Since We Spotted This. They Prepping For The Migrati
- [x_anthonyhigman#73bff3b4] My Day Is Getting Better!!!! Just Needed A Little Market Street Takeover!!! Can I Get A F**K Yeah? https://t.co/Csxf4qFdkD
- [x_anthonyhigman#7c6db0ca] ALL Google Rep Calls! LOL https://t.co/N8wk1encsj
- [x_anthonyhigman#024d8a83] Noticing A New Waymo/AV Undisclosed Paid Influencer Strategy. These Companies Are DEF 1000000000000% PAYING Influencers To Have Waymo's/Zoosks Etc In Their Videos And Or In The Background Of Their Videos. This Is NOT Disclosed In These Influencers Posts And I Think That Is Kind O
- [x_anthonyhigman#536ba717] I Think We Can All Agree, That If Reddit (The Company Cited In Ai

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 80
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_anthonyhigman
- Request removal: https://koinonlink.com/claim?k=x_anthonyhigman
- Terms: https://koinonlink.com/for-ai