# Borja Aranda Vaquero | #SEO #GoogleAds #WordPress (@BorjaAV) on x

- id: koinon:creator:x_borjaav
- url: https://koinonlink.com/kol/x/BorjaAV
- schema_version: 1.4

## Identity
- platform: x
- handle: BorjaAV
- platform_url: https://twitter.com/BorjaAV
- website: https://borjaarandavaquero.com/hola-x/
- country: Spain
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 2807
- following: 152
- posts_total: 9217
- posts_observed: 8
- posts_per_day: 1.594
- account_age_days: 5783
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00071
- best_post_interactions: 2
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Google Ads常见失败原因与诊断, 无需博客或内容的SEO排名案例, 高价网站设计与实际转化脱节, 小预算下的营销渠道优先级选择
- bio: Optimizo tu presencia online para conseguir más tráfico, más leads y más clientes gracias al #SEO #GoogleAds y a mis diseños web #WordPress 👉 ¿Hablamos?

## Audience (inferred)
- status: present
- description: Small business owners or entrepreneurs focused on SEO, Google Ads, and website conversion, with limited budgets and past struggles with digital marketing effectiveness
- roles: seo_geo
- seniority: decision_maker
- pain_points: Spending thousands of euros on Google Ads with no sales conversions, Having a beautifully designed website that fails to attract traffic or customers, Not knowing which channel to prioritize with a tight budget of just €300/month, Needing consistent content for SEO but lacking resources or time to maintain it
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 73
- authenticity_basis: engagement_observed
- credibility_score: 73
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_borjaav#95e6148b] Un cliente me llamó convencido de que Google Ads no funcionaba para su negocio. Llevaba 6 meses y 10.800€ gastados sin una sola venta. El problema no era Google Ads. No era su sector. No era su presupuesto. Era algo que nadie había revisado en 6 meses 🧵👇 (https://twitter.com/BorjaAV)
- [x_borjaav#1e64d59b] Posicioné 3 negocios en el top 3 de Google este año. Ninguno tiene blog. Ninguno publica contenido regularmente. Ninguno ha escrito un solo artículo. Lo que tienen en su lugar 🧵👇
- [x_borjaav#5456f1f5] Un cliente me enseñó su web nueva hace unos meses. Había pagado 4.200€ por ella. Era preciosa. Animaciones, fotos profesionales, tipografías cuidadas. En 6 meses había generado 0 contactos desde Google. Lo que tenía mal 🧵👇
- [x_borjaav#d2ed2186] Un cliente me preguntó el año pasado en qué debería invertir primero: Google Ads, redes sociales o SEO. Tenía 300€/mes de presupuesto. Le dije que en ninguno de los tres todavía. Lo que le recomendé en su lugar y por qué 🧵👇
- [x_borjaav#2ace62c1] "

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=111, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=111, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=111, method=platform_profile

## Freshness
- profile_checked_days_ago: 111
- content_analysed_days_ago: 78
- audience_updated_days_ago: 67

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_borjaav
- Request removal: https://koinonlink.com/claim?k=x_borjaav
- Terms: https://koinonlink.com/for-ai