# kostas fragoulias (@KFragoulias) on x

- id: koinon:creator:x_kfragoulias
- url: https://koinonlink.com/kol/x/KFragoulias
- schema_version: 1.4

## Identity
- platform: x
- handle: KFragoulias
- platform_url: https://twitter.com/KFragoulias
- website: https://calendly.com/kostass-fragoulias-1/quick-catch-up
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 8557
- following: 350
- posts_total: 5340
- posts_observed: 2
- posts_per_day: 3.103
- account_age_days: 1721
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00374
- best_post_interactions: 32
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Media buying optimization, Customer avatar and desire mapping, Ad account performance scaling, Creative and offer revamping, High-volume ad spend frameworks, Holistic campaign strategy
- bio: META media buying for the last 12 years. Making banger creative for your ad account.

## Audience (inferred)
- status: present
- description: Media buyers and performance marketers focused on scaling ad accounts, primarily from e-commerce brands stuck in year-over-year growth plateaus
- roles: ads
- seniority: practitioner
- pain_points: Struggling to break through YoY growth stagnation despite consistent ad spend, Having difficulty identifying and leveraging the core desires of customer avatars to improve ad performance, Scaling budgets inefficiently, often using rigid rules like 20% increases without optimization, Lacking a proven framework to structure high-volume media buying campaigns
- posts_analysed: 6
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 83
- authenticity_basis: engagement_observed
- credibility_score: 83
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_kfragoulias#d01ed1cc] When you get your brand out of the YoY plateau stuck 🤌 https://t.co/nWAGrEuuig (https://twitter.com/KFragoulias)
- [x_kfragoulias#65c9fe62] Revamped offer 🔥 Revamped ads 🔥 Revamped Media buying 🔥 The store is going brum brum. If you are stuck YoY, try looking at things holistically and not blaming META or the campaign structure. Offer first Ads second Media buying last That's how you make those big swings so you c
- [x_kfragoulias#3e6417a6] The exact framework on how this ad spent 700k over the last 5 months 👇 It works. https://t.co/lxOwjLisxk
- [x_kfragoulias#73005174] I can’t fathom that media buyers still scaling budgets by 20% when something is working….
- [x_kfragoulias#f935faeb] Finding your core avatars' and sub-avatars' DESIRES is the most important lever for your ad account. Wild things are happening to ad accounts when you put in the reps on this topic https://t.co/9n8q3Zx3vh
- [x_kfragoulias#903fc34e] $2m spent since onboarding this client. Here is what works for us so far. - Lead with desire in the

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=115, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=115, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=115, method=platform_profile

## Freshness
- profile_checked_days_ago: 115
- content_analysed_days_ago: 78
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_kfragoulias
- Request removal: https://koinonlink.com/claim?k=x_kfragoulias
- Terms: https://koinonlink.com/for-ai