# Mari Smith (@MariSmith) on x

- id: koinon:creator:x_marismith
- url: https://koinonlink.com/kol/x/MariSmith
- schema_version: 1.4

## Identity
- platform: x
- handle: MariSmith
- platform_url: https://twitter.com/MariSmith
- website: https://marismith.com/stopthemadness
- country: Canada
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 515645
- following: 255006
- posts_total: 106349
- posts_observed: 7
- posts_per_day: 15.234
- account_age_days: 6981
- verified: true
- size_tier: kol

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00001
- best_post_interactions: 4
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.8
- category_source: derived_from_recent_content
- topics: Human-First Marketing Method, Facebook client attraction strategies, Building trust and visibility without content overload, AI impact on marketing skills
- bio: Social Media Thought Leader | Premier Facebook Marketing Expert | Keynote Speaker | Course Creator | Certified Human Design Analyst | 🇨🇦🏴󠁧󠁢󠁳󠁣󠁴󠁿🇺🇸

## Audience (inferred)
- status: present
- description: Social media marketers, coaches and small business owners focused on organic Facebook marketing and turning content into clients
- roles: content
- seniority: practitioner
- pain_points: Struggling to attract clients without endless content creation, Building trust and visibility on Facebook amid algorithm changes, Adapting human connection in marketing when AI automates skills, Converting social media efforts into consistent revenue
- posts_analysed: 5
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 48
- authenticity_basis: engagement_observed
- credibility_score: 83
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_marismith#0e6289a2] Starts April 14 - want to join us? 🚀 Brand-new live masterclass: The HUMAN-First Marketing Method. Turn Your Content Into Clients: A Human-First Facebook & Instagram Strategy That Works in Today’s AI-Driven World https://t.co/rc1HJyfQEF (https://twitter.com/MariSmith/status/1591324260580020225)
- [x_marismith#c123d414] Want to come hang out with me on Saturday?! I'm leading an *encore* of this Free Live Online Training: 🤩 THE HUMAN ADVANTAGE We had over 800 participants last week. Here's another chance to connect live in a smaller group! All are welcome! Want to join us? 🗓️ April 11th @ 12pm 
- [x_marismith#c7724b4e] What's actually working right now to attract clients on social media... and how to build trust, visibility, and revenue without becoming a content machine. Free Live Online Training: THE HUMAN ADVANTAGE. All are welcome! Want to join us? 🗓️ April 1st @ 12pm PT / 3pm ET https://t
- [x_marismith#9e785f7a] 📣 NEW article just published! If AI can automate skills, what

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=77, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=77, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=77, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=77, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=77, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=77, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 77
- audience_updated_days_ago: 77

## AI retrieval
- indexing_requests: 11
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_marismith
- Request removal: https://koinonlink.com/claim?k=x_marismith
- Terms: https://koinonlink.com/for-ai