# Matt Pyke (@MatthewJPyke) on x

- id: koinon:creator:x_matthewjpyke
- url: https://koinonlink.com/kol/x/MatthewJPyke
- schema_version: 1.4

## Identity
- platform: x
- handle: MatthewJPyke
- platform_url: https://twitter.com/MatthewJPyke
- website: https://www.matthewjpyke.com
- country: United Kingdom
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1184
- following: 932
- posts_total: 879
- posts_observed: 6
- posts_per_day: 0.214
- account_age_days: 4100
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00253
- best_post_interactions: 3
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: SEO strategy with commercial intent, AI implementation in search and content, Actionable SEO reporting, Search as a commercial funnel, Audit and reporting effectiveness, Team alignment on AI and SEO practices
- bio: Entrepreneur & author. Founder @ Fly High Media.
SEO, AI search & author of Found, Trusted, Chosen.

## Audience (inferred)
- status: present
- description: SEO and AI search professionals, mainly mid-level practitioners and founders in digital marketing agencies or in-house teams
- roles: seo_geo
- seniority: practitioner
- pain_points: Struggling to prove ROI from SEO efforts due to unactionable reports and audits, Frustrated by lack of alignment across teams on AI usage and inconsistent implementation, Overwhelmed by noise in SEO tools and metrics that don't drive real business decisions, Difficulty in translating search performance into clear, actionable next steps for stakeholders
- posts_analysed: 8
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 52
- authenticity_basis: engagement_observed
- credibility_score: 52
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_matthewjpyke#a94906d4] The mistake is chasing link volume nobody would defend. Better question: Would we still want this link if ranking tools did not exist? (https://twitter.com/MatthewJPyke/status/2072343692757619079)
- [x_matthewjpyke#6b114e87] Useful reminder: Search no longer means Google alone.
- [x_matthewjpyke#f6910e91] The aim is not more noise. The aim is a commercial Search plan that helps the buyer and the business.
- [x_matthewjpyke#e078bdba] Search thought for today: Reports nobody reads, audits nobody acts on and meetings with no decision all drain momentum.
- [x_matthewjpyke#70f753c3] Small move, big impact: Use those signals to adjust titles, introductions, proof, offers and onboarding.
- [x_matthewjpyke#1f32768a] SEO check: Does this report help someone decide what to do next? If you cannot answer it clearly, fix that before adding more activity.
- [x_matthewjpyke#cc8cb2d6] Commercial value chain: A query becomes a click. A click becomes a lead. A lead becomes an opportunity. An opportunity becomes revenue. That changes what you prioritise.
- [x_matthewjpyke#cf7a0971] The mistake is letting everyone use AI differently and hoping

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 80
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_matthewjpyke
- Request removal: https://koinonlink.com/claim?k=x_matthewjpyke
- Terms: https://koinonlink.com/for-ai