# Jo McKee (@McKeeCreative1) on x

- id: koinon:creator:x_mckeecreative1
- url: https://koinonlink.com/kol/x/McKeeCreative1
- schema_version: 1.4

## Identity
- platform: x
- handle: McKeeCreative1
- platform_url: https://twitter.com/McKeeCreative1
- website: https://mckeecreative.store
- country: Australia
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1329
- following: 939
- posts_total: 9155
- posts_observed: 1
- posts_per_day: 2.215
- account_age_days: 4133
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00075
- best_post_interactions: 1
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: AI brand visibility and entity honesty, Publishing unique data to beat generic AI lists, Marketing automations for SMEs, Subscription-free AI SaaS workflows
- bio: Human-first marketing automations for SMEs.

## Audience (inferred)
- status: present
- description: SME owners and marketers seeking AI-resilient marketing, entity building, and automation tools
- roles: automation
- seniority: decision_maker
- pain_points: AI tools recommending competitors due to thin reviews or mismatched brand copy, Generic top lists dominating results while their specific data gets ignored, Difficulty publishing unique proof (returns data, size charts) that AI will cite, Finding affordable, one-time purchase AI workflow tools instead of subscriptions
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 53
- authenticity_basis: engagement_observed
- credibility_score: 53
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_mckeecreative1#75b923e9] Asked ChatGPT who to hire in a category I know. Confident answer, same public roundups under it. Models polish consensus; they cannot fake your process or reviews. McKee Creative ships proof inside a full marketing function. https://t.co/U1578s8ZjU (https://twitter.com/McKeeCreative1/status/2071730866016129517)
- [x_mckeecreative1#c577f633] Search your brand name cold. Thin reviews and mismatched About copy make a competitor safer for AI to name. McKee Creative builds entity honesty into a full marketing function for product brands. https://t.co/Vgb8zuadm4
- [x_mckeecreative1#4560b224] Generic "top 10" lists get recycled by AI. Your returns data and size chart only get named if you publish them. McKee Creative turns that proof into SEO inside a full marketing function for product brands.
- [x_mckeecreative1#9b21b129] Spoke to a friend in Canda who has been a coder for ages, and has built a bunch of AI workflows for SMBs as a subscription-free (buy once, own forever) SaaS. It's decent, but I was shocked when I realised I've built a

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=115, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=115, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=115, method=platform_profile

## Freshness
- profile_checked_days_ago: 115
- content_analysed_days_ago: 80
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_mckeecreative1
- Request removal: https://koinonlink.com/claim?k=x_mckeecreative1
- Terms: https://koinonlink.com/for-ai