# Taylor 🍕 (@TaylorSicard) on x

- id: koinon:creator:x_taylorsicard
- url: https://koinonlink.com/kol/x/TaylorSicard
- schema_version: 1.4

## Identity
- platform: x
- handle: TaylorSicard
- platform_url: https://twitter.com/TaylorSicard
- website: http://www.taylorsicard.com
- country: Canada
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 16256
- following: 3492
- posts_total: 26863
- posts_observed: 11
- posts_per_day: 5.125
- account_age_days: 5242
- verified: true
- size_tier: koc

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00012
- best_post_interactions: 2
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_tools
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: DTC CAC/ROAS benchmarks by channel, Shopify API and feature updates, Subscription app pricing and ROI, Startup/VC impacts on retail tech teams, Consumer commerce tooling and investments
- bio: CoFounder of @getuptimeapp / WIN Brands Group + Advisor + Investor (Consumer/Commerce/Retail Tech) // Former: @Shopify #T1D

## Audience (inferred)
- status: present
- description: DTC e-commerce operators and Shopify merchants focused on marketing performance, app tooling, and retail tech operations
- roles: ecom_ops
- seniority: practitioner
- pain_points: Rapidly rising CAC and shifting ROAS/CPM benchmarks across Meta, Google, and TikTok, Evaluating true costs and margins of Shopify subscription apps like Recharge, Keeping up with frequent Shopify API changes that affect merchandising and collections, Uncertainty around startup funding events, layoffs, and liquidation preferences in retail tech
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 63
- authenticity_basis: engagement_observed
- credibility_score: 78
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_taylorsicard#3ee625d6] DTC CAC is up 40 to 60% since 2023, and it's not evenly spread across channels. I pulled 2026 CAC, ROAS, CPM, and CPC benchmarks for Meta, Google, TikTok, retail media, affiliate, and email/SMS: https://t.co/KLOSGD3dsX #DTC #PaidAds (https://twitter.com/TaylorSicard)
- [x_taylorsicard#e80285bc] Between the expected layoffs and liquidation pref this is terrible for any of the employees. I could be wrong and I hope that’s the case, but I expect this pattern to continue with many more saas companies.
- [x_taylorsicard#27c74416] What Recharge actually costs in 2026: Starter is $99/mo plus 1.49% and 19 cents a transaction, Plus is $499 plus 1.34%. Judged on retained subscriber margin, it earns its keep. The decoder: https://t.co/O7MxGA6ttQ #Shopify #DTC
- [x_taylorsicard#85a2f0e9] Shopify quietly replaced smart and custom collections with a new source-based model in its 2026-07 API. If you merchandise with collections, and every store does, this changes how you build them: https://t.co/5jYlKtjlhY #Sho

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=110, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=110, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=110, method=platform_profile

## Freshness
- profile_checked_days_ago: 110
- content_analysed_days_ago: 78
- audience_updated_days_ago: 67

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_taylorsicard
- Request removal: https://koinonlink.com/claim?k=x_taylorsicard
- Terms: https://koinonlink.com/for-ai