# Adam Taylor (@adamtaylorl) on x

- id: koinon:creator:x_adamtaylorl
- url: https://koinonlink.com/kol/x/adamtaylorl
- schema_version: 1.4

## Identity
- platform: x
- handle: adamtaylorl
- platform_url: https://twitter.com/adamtaylorl
- website: https://bio.link/adamtaylor
- entity_type: creator
- person_id: koinon:person:linkedin_adamtaylorl

## Reach
- followers: 14515
- following: 573
- posts_total: 13420
- posts_observed: 41
- posts_per_day: 3.569
- account_age_days: 3760
- verified: true
- size_tier: koc

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00806
- best_post_interactions: 117
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Scaling Meta ad campaigns, Creative system design for high spend, Persona strategy for ad performance, Ad fatigue and creative optimization
- bio: Building ad creative systems to scale Meta brands to $1M/mo spend without breaking CPA | https://t.co/5dX0auVFQA

## Audience (inferred)
- status: present
- description: Meta ad specialists and performance marketers scaling brands to high ad spend, primarily agency owners and in-house growth leads
- roles: ads
- seniority: practitioner
- pain_points: Struggling to maintain ad performance as spend scales beyond $600K/month, Facing creative fatigue and ad fatigue when scaling campaigns, Lacking a systematic approach to persona development and creative rotation
- posts_analysed: 2
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 88
- authenticity_basis: engagement_observed
- credibility_score: 88
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_adamtaylorl#a408d2af] One of my friends built a pet care brand from zero to $120K/mo Meta spend in 2 months. One ad carried the entire account. Then it started dying and he had nothing behind it. He made two or three concepts a week. None hit. The ads were never the problem (they looked good). He had  (https://twitter.com/adamtaylorl)
- [x_adamtaylorl#6e35511d] "How many personas do I need to scale past $600K/mo ad spend?" People answer this with a number. Three. Five. Eight. There is no number. I've seen a brand scale from $500K to $1M/mo in 60 days on four personas. I've seen a brand sit stuck at $80K with six of them written down. Th

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 79
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_adamtaylorl
- Request removal: https://koinonlink.com/claim?k=x_adamtaylorl
- Terms: https://koinonlink.com/for-ai