# Alauna Pearson | DTC Creative Strategy (@alaunapearson) on x

- id: koinon:creator:x_alaunapearson
- url: https://koinonlink.com/kol/x/alaunapearson
- schema_version: 1.4

## Identity
- platform: x
- handle: alaunapearson
- platform_url: https://twitter.com/alaunapearson
- website: http://1stframe.co
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 2013
- following: 125
- posts_total: 5426
- posts_observed: 3
- posts_per_day: 1.054
- account_age_days: 5146
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00646
- best_post_interactions: 13
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: performance ad creative strategy, ad creative auditing, unit economics in DTC advertising, funnel-stage alignment in ads, creative testing for Meta and TikTok
- bio: performance creative strategist | Meta & TikTok ads for DTC & ecommerce | hooks · angles · UGC · creative testing | 📧 [contact removed]

## Audience (inferred)
- status: present
- description: DTC and ecommerce brands' marketing leaders and creative teams focused on performance advertising on Meta and TikTok
- roles: ads
- seniority: practitioner
- pain_points: Struggling to identify whether ad underperformance is due to creative flaws or flawed unit economics, Unable to diagnose why ads are failing at the right stage of the funnel, Lacking a systematic framework to audit and improve ad creative effectiveness
- posts_analysed: 2
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: true
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 74
- authenticity_basis: engagement_observed
- credibility_score: 74
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_alaunapearson#1265589e] Thirty days ago I said most brands don't have a creative problem. Here's what a month of teardowns confirmed: The brand at $28K thought it was creative. It was awareness coverage. The beauty brand at $55K thought it was creative. It was angle territory. The supplement brand thoug (https://twitter.com/alaunapearson)
- [x_alaunapearson#92745f5d] Every losing ad I've audited fails at one of five layers. In order: 1. Math. The unit economics never supported the target. 2. Awareness. Good ad, wrong stage, exhausted pool. 3. Angle. Same reason to buy as everything else running. 4. Fram

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=111, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=111, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=111, method=platform_profile

## Freshness
- profile_checked_days_ago: 111
- content_analysed_days_ago: 80
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 10
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_alaunapearson
- Request removal: https://koinonlink.com/claim?k=x_alaunapearson
- Terms: https://koinonlink.com/for-ai