# Bony Ghadiya (@bony_ghadiya_) on x

- id: koinon:creator:x_bony_ghadiya_
- url: https://koinonlink.com/kol/x/bony_ghadiya_
- schema_version: 1.4

## Identity
- platform: x
- handle: bony_ghadiya_
- platform_url: https://twitter.com/bony_ghadiya_
- website: http://morethanscaling.com?el=bony_x_bio&htrafficsource=twitter
- country: Canada
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 21069
- following: 154
- posts_total: 3571
- posts_observed: 34
- posts_per_day: 1.934
- account_age_days: 1846
- verified: true
- size_tier: koc

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00052
- best_post_interactions: 11
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.7
- category_source: derived_from_recent_content
- topics: Google Shopping ads optimization, Performance marketing scaling, Paid ad campaign execution, E-commerce growth hacking, Ad spend ROI maximization
- bio: Serial Entrepreneur | Building Brands, @morethanscaling  @getdisputely @gmcunban @payments

## Audience (inferred)
- status: present
- description: Digital marketing professionals and e-commerce founders focused on scaling paid acquisition, especially in Google Shopping and performance ads
- roles: ads
- seniority: practitioner
- pain_points: Struggling to achieve consistent ROAS beyond the testing phase, Lacking access to proven, battle-tested Google Ads frameworks and guides, Difficulty in scaling ad performance from small to large volumes, Not knowing how to structure a high-converting Shopping campaign from scratch
- posts_analysed: 5
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 1
- promotion_intent: 1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 72
- authenticity_basis: engagement_observed
- credibility_score: 87
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_bony_ghadiya_#1510edf1] Absolutely a pleasure helping clients like Lee and Butterfly Effect. Knowing that every bit of growth contributes to millions of meals for those in need makes the work even more meaningful. ❤️ (https://twitter.com/bony_ghadiya_)
- [x_bony_ghadiya_#db6f8ec7] $291,623 in spend. 2.73 ROAS. $795,069 in conversion value. that’s what a real Shopping build looks like once it’s past the “testing” phase and actually carrying the account. most brands don’t need more channels. they need one channel that’s structured well enough to take them to
- [x_bony_ghadiya_#7ae0d2b4] https://t.co/SR5jXZzCds
- [x_bony_ghadiya_#07bdbbaa] a lot of people missed the google ads guide, so i’m dropping it again. we’ve had way too many DMs come in asking for it, and i probably missed a few along the way. if you want the full guide on how we scale brands with google, like, RT + comment “google” and i’ll send it over. mu
- [x_bony_ghadiya_#ae7f209b] We took this beauty brand from $1.5K/mo to n

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 79
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 10
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_bony_ghadiya_
- Request removal: https://koinonlink.com/claim?k=x_bony_ghadiya_
- Terms: https://koinonlink.com/for-ai