# CAKE (@cakemark) on x

- id: koinon:creator:x_cakemark
- url: https://koinonlink.com/kol/x/cakemark
- schema_version: 1.4

## Identity
- platform: x
- handle: cakemark
- platform_url: https://twitter.com/cakemark
- website: http://getCAKE.com
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 2926
- following: 2086
- posts_total: 3543
- posts_observed: 3
- posts_per_day: 0.584
- account_age_days: 6064
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Performance marketing software, Affiliate marketing events (ASW), Dynamic Offer Pixel and tracking features, Software selection checklists and integrations (Shopify)
- bio: CAKE provides #performancemarketing software with solutions for #affiliatemarketing, #leaddistribution and #multichannelmarketing.

## Audience (inferred)
- status: present
- description: Performance marketers and affiliate marketing practitioners at brands/agencies evaluating or using ad tech software
- roles: ads
- seniority: practitioner
- pain_points: Pixel and tracking management overhead, Evaluating and selecting affiliate/lead distribution software, Multichannel campaign integration and workload reduction
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 46
- authenticity_basis: profile_shape_only
- credibility_score: 46
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_cakemark#b6a73f81] ✈️ Wheels up in 5 days as we head to #ASW23 -- Stop by booth #1132 to learn about some new upcoming product releases and our new Shopify integration. We can’t wait to see you there! https://t.co/mq7u9JLGmw (https://twitter.com/cakemark/status/712679177313460224)
- [x_cakemark#2a4cc40d] 🎆New Year, new #ASW23… Join our CAKE team at table #1423 and get the full scoop on some exciting product releases. We can’t wait to see you all in the new year! https://t.co/5PI3kYkDdv
- [x_cakemark#008b67f0] We’ve put together a helpful checklist to reduce the workload and ensure brands have the insight to make the best software decision for their business. Check it out. https://t.co/uLCOhms4Sn #ecommerce #affiliatemarketing #affiliateprogram #insight #affiliates #brands #checklist h
- [x_cakemark#b197bb9b] Today, we’re covering part two of the Dynamic Offer Pixel. See how CAKE’s Dynamic Offer Pixel can cut your pixel management time in half! https://t.co/KZR5XsZCEk #networks #advertisers #tracking #p

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=81, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=81, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=81, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 81
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_cakemark
- Request removal: https://koinonlink.com/claim?k=x_cakemark
- Terms: https://koinonlink.com/for-ai