# caleb (@calebcanales_) on x

- id: koinon:creator:x_calebcanales_
- url: https://koinonlink.com/kol/x/calebcanales_
- schema_version: 1.4

## Identity
- platform: x
- handle: calebcanales_
- platform_url: https://twitter.com/calebcanales_
- website: https://runads.ai
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 22322
- following: 488
- posts_total: 8728
- posts_observed: 42
- posts_per_day: 2.868
- account_age_days: 3043
- verified: true
- size_tier: koc

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00461
- best_post_interactions: 103
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Meta ad scaling and approvals, new ecom brand launches, CPA trends and platform policy changes, high-spend ad account management
- bio: spending $400m/yr on ads 
Founder https://t.co/Im0T6V4H1j
9 figure telemed (acquired for $60m)
Founder @runadsai

## Audience (inferred)
- status: present
- description: Ecom brand owners and high-volume Meta advertisers scaling new DTC brands, especially in supplements/telemed
- roles: ads
- seniority: decision_maker
- pain_points: Meta ad account rejections blocking campaigns, Rising CPAs from platform crackdowns on certain verticals, Difficulty rapidly scaling new brands to 100k/day revenue, Need for fast ad testing and approval workflows
- posts_analysed: 6
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 91
- authenticity_basis: engagement_observed
- credibility_score: 91
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_calebcanales_#9f316a51] im documenting 0-100k a day on my new brand. will be fully focused and in hibernation mode till then. everything will be posted to youtube in the coming months. excited to share it all and show the journey of it. (https://twitter.com/calebcanales_/status/2069522266082226480)
- [x_calebcanales_#03c1b599] @ecomAim is too goated. submitted this ad literally 10 mins ago. was instantly rejected and they got it approved. retarded. if you have ad rejections from any prohibited category or aggressive angle, hes your guy https://t.co/iOM98jGJMz
- [x_calebcanales_#ec6385f9] https://t.co/NLbOWpcVe7
- [x_calebcanales_#7a4040e8] growing up and maturing is really a magical thing
- [x_calebcanales_#8f5d0ced] peptide brand owners, this is for you what is the sentient you're seeing across CPAs on ad platforms? Either the platforms are just continuing to crack down on them or actual performance is just getting worse and worse? I've talked about this with other peptide brands and it seem
- [x_calebcanales_#bc1bbbf9] spamming meta rn with new shit. new brand ive been working on for

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=79, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=79, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=79, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 79
- audience_updated_days_ago: 79

## AI retrieval
- indexing_requests: 10
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_calebcanales_
- Request removal: https://koinonlink.com/claim?k=x_calebcanales_
- Terms: https://koinonlink.com/for-ai