# Chantelle (@ccmarce_writes) on x

- id: koinon:creator:x_ccmarce_writes
- url: https://koinonlink.com/kol/x/ccmarce_writes
- schema_version: 1.4

## Identity
- platform: x
- handle: ccmarce_writes
- platform_url: https://twitter.com/ccmarce_writes
- website: https://chantellemarcelle.com/marketing-newsletter/
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 22270
- following: 592
- posts_total: 22076
- posts_observed: 7
- posts_per_day: 4.009
- account_age_days: 5506
- verified: false
- size_tier: koc

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00009
- best_post_interactions: 2
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.8
- category_source: derived_from_recent_content
- topics: Digital marketing and growth tactics, LinkedIn and social media strategies, BFCM and campaign execution, Reddit and alternative marketing channels, Personal life including pregnancy and motherhood, Decline of Twitter and platform shifts
- bio: "The Digital Marketing Guy." Growth marketer. Also into SEO + content. Link to my newsletter below. Instagram: swipe_marketing

## Audience (inferred)
- status: present
- description: Digital marketers, growth professionals and content creators who follow for marketing insights mixed with personal life topics like motherhood and healthcare
- roles: content
- seniority: practitioner
- pain_points: Email and phone spam from brands for small discounts, Difficulty finding quality marketing conferences and resources, Glitches and QA issues in holiday/BFCM campaigns, Navigating personal challenges like pregnancy comments and US healthcare while working
- posts_analysed: 21
- confidence: 0.6

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.7
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 39
- authenticity_basis: engagement_observed
- credibility_score: 74
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_ccmarce_writes#28777906] this is delightful. they're hiring, and I know a bunch of my dear friends who would rock in this role https://t.co/kuvvTftApi (https://twitter.com/ccmarce_writes/status/1498653776483344388)
- [x_ccmarce_writes#36ca53cb] working in tech or social media gives you very different perspective on digital safety for your kids. do you all have additions to this? https://t.co/lxI7svCktF
- [x_ccmarce_writes#2b0097b2] why do nyc restaurants make it SO obscenely hard to order gift cards? a digital consultant could make a mint helping these businesses upgrade their model
- [x_ccmarce_writes#48373b85] I'm about to become the "List Lady" on LinkedIn, too. Now that I can curate my LinkedIn feed, I'm about to be unstoppable on there 😅 Is anyone else using "Saved Search" to minimize time wasted on LI? https://t.co/VhgxeSLCfc
- [x_ccmarce_writes#0c439109] My birthday just passed, quietly. I'm working on rebuilding. And finding the right words. I know I'm not the only one who feels like there have been years and years of loss since the pandemic began. Praying for light for us all
- [x_ccmarce_writes#0d2159d5] At this point, even I would rather pay full price than give my fellow marketers my email address or phone number for 15% off my next order
- [x_ccmarce_writes#ff6298b7] I'm trying to create a few different directories of resources for marketers, but I need some help. Can anyone tell me your favorite: 💛 marketing conference or event (in-person or virtual) 💜 marketing course (anything educational that benefits marketers) 💚 newsletter
- [x_ccmarce_writes#a6a0bbb9] I'm definitely going to be reading this one

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=76, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 76
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 11
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_ccmarce_writes
- Request removal: https://koinonlink.com/claim?k=x_ccmarce_writes
- Terms: https://koinonlink.com/for-ai