# Hannah Houg | DTC & eComm (@hannahhoug) on x

- id: koinon:creator:x_hannahhoug
- url: https://koinonlink.com/kol/x/hannahhoug
- schema_version: 1.4

## Identity
- platform: x
- handle: hannahhoug
- platform_url: https://twitter.com/hannahhoug
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 2617
- following: 695
- posts_total: 1788
- posts_observed: 1
- posts_per_day: 0.49
- account_age_days: 3651
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00076
- best_post_interactions: 2
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: performance creative bottlenecks, creative strategy planning, DTC paid social execution, industry reports and benchmarks

## Audience (inferred)
- status: present
- description: DTC and eCommerce performance marketers, creative strategists, and paid social practitioners
- roles: ads
- seniority: practitioner
- pain_points: Strategy and institutional knowledge walking out the door when people leave, Planning 2026 creative without access to latest industry reports and benchmarks, Figuring out what actually moves the needle in paid social and performance creative
- posts_analysed: 3
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 66
- authenticity_basis: engagement_observed
- credibility_score: 66
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_hannahhoug#6f844c8a] Been in performance creative for years and the bottleneck was never ideas it was MEMORY. Strategy lives in people's heads and then walks out the door... but a brain that holds 170+ docs of real strategy AND self-improves with every use solves the actual problem. Count me IN!! (https://twitter.com/hannahhoug/status/2069484847177871776)
- [x_hannahhoug#fa076d49] If you're planning creative strategy in 2026 without reading this report, you're making things harder for yourself 😭 Motion just dropped their 2026 Creative Benchmarks Report and it validated so much of what I've seen on the client side. → Not every ad needs to be a winner…”port
- [x_hannahhoug#d1385ec4] big news. I'm joining Parker! 🎉 I've spent years in the DTC trenches learning what actually moves the needle in paid social. Now I get

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=121, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=121, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=121, method=platform_profile

## Freshness
- profile_checked_days_ago: 121
- content_analysed_days_ago: 80
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 10
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_hannahhoug
- Request removal: https://koinonlink.com/claim?k=x_hannahhoug
- Terms: https://koinonlink.com/for-ai