# Hannes Kirchbaumer (@hkirchbaumer) on x

- id: koinon:creator:x_hkirchbaumer
- url: https://koinonlink.com/kol/x/hkirchbaumer
- schema_version: 1.4

## Identity
- platform: x
- handle: hkirchbaumer
- platform_url: https://twitter.com/hkirchbaumer
- website: https://kirchbaumer.com
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 991
- following: 554
- posts_total: 657
- posts_observed: 1
- posts_per_day: 0.115
- account_age_days: 5692
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00202
- best_post_interactions: 2
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.8
- category_source: derived_from_recent_content
- topics: Performance marketing vs reach, Media agencies and boutique models, Austrian economic trends and forums, Opinion making in marketing
- bio: Digital Marketing Consulting ♟️📊🥇

## Audience (inferred)
- status: present
- description: Digital marketing professionals, media agency owners and performance marketers mainly in Austria and German-speaking markets
- roles: ads
- seniority: practitioner
- pain_points: Reach turning into expensive noise without real resonance or performance, Navigating the blurry line between opinion formation and marketing impact, High marketing spend in Austria paired with weak overall business growth
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 54
- authenticity_basis: engagement_observed
- credibility_score: 54
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_hkirchbaumer#a61e4814] Reichweite allein ist oft nur teurer Lärm. Was am Ende zählt, ist Resonanz. Mit https://t.co/CkWhQwDozY, der Boutique Media Agentur, machen wir Performance-Marketing, das nicht blind Klicks sammelt, sondern Meinung bildet und messbare Ergebnisse liefert. Wir bringen Botschaften e (https://twitter.com/hkirchbaumer/status/1680878041621209088)
- [x_hkirchbaumer#b0466281] Ich zeig dir kurz, wo Meinung gemacht wird: genau hier, irgendwo zwischen Meinung und Marketing. Manche suchen nach Wirkung, andere nach Reichweite. Die Wahrheit liegt, wie so oft, irgendwo dazwischen. Danke an @grok für die Animation 🤖 https://t.co/Mio0g3seKm
- [x_hkirchbaumer#73bb2afc] 🇦🇹 ist Weltmeister im Geldausgeben und Schlusslicht beim Wachstum… @FranzSchellhorn analysiert knallhart am 42. Vorarlberger Wirtschaftsforum. https://t.co/sroWFxvj2T
- [x_hkirchbaumer#71e82a70] Beim Vorarlberger Wirtschaftsforum zeigt sich, wie eng Meinung,

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=111, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=111, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=111, method=platform_profile

## Freshness
- profile_checked_days_ago: 111
- content_analysed_days_ago: 80
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_hkirchbaumer
- Request removal: https://koinonlink.com/claim?k=x_hkirchbaumer
- Terms: https://koinonlink.com/for-ai