# Ray Johnston 🥊 DTC CottonKing | Rizz of eCom (@imrayjohnston) on x

- id: koinon:creator:x_imrayjohnston
- url: https://koinonlink.com/kol/x/imrayjohnston
- schema_version: 1.4

## Identity
- platform: x
- handle: imrayjohnston
- platform_url: https://twitter.com/imrayjohnston
- website: https://www.youtube.com/@Raymond.Johnston/videos?sub_confirmation=1
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 5364
- following: 421
- posts_total: 7859
- posts_observed: 4
- posts_per_day: 1.643
- account_age_days: 4782
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00056
- best_post_interactions: 3
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Scaling DTC brands, High-leverage sales funnels, Agency operations and team building, Creative concept teams, AI in e-commerce
- bio: Christian + Dad 
I grow brands into profit machines. 
+ I scale brands & agencies 

Currently taking a 30d break from X. Hit me up on Instagram

## Audience (inferred)
- status: present
- description: DTC e-commerce founders and agency owners looking to scale their brands with high-leverage funnels and expert teams
- roles: ecom_ops
- seniority: decision_maker
- pain_points: Struggling to build a profitable, scalable e-commerce business with just one high-converting funnel, Finding it hard to identify and work with top-tier creative and concept teams, Overwhelmed by AI hype and unsure how to apply it effectively to real revenue growth
- posts_analysed: 3
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 62
- authenticity_basis: engagement_observed
- credibility_score: 77
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_imrayjohnston#6497f2d6] Just had a space open up to work 1:1 with me. I run a large agency, Right Hook with my biz partners. It's my mother ship. But I open up my calendar for a handful of founders to work 1:1 with. We crack deal flow, sales, onboarding, fulfillment, recruitment, structure, etc. And a s (https://twitter.com/imrayjohnston/status/1897277210983096801)
- [x_imrayjohnston#7b387037] You can make a $6mil/yr biz with 1 funnel. You can also make one ad that does $1mil. I've personally done both. I think with all of this AI bait, it's a good refresher. Sometimes what you need is way simpler than you think.
- [x_imrayjohnston#d577c08f] These guys are literally the best concept team in the biz. Most of the time you have to

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 78
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 5
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_imrayjohnston
- Request removal: https://koinonlink.com/claim?k=x_imrayjohnston
- Terms: https://koinonlink.com/for-ai